Job Description

 Job Overview:

We are looking for a creative and detail-oriented Marketing Specialist (Senior/Junior) to support the planning and execution of Kitsui’s marketing initiatives in the Indonesian market. The ideal candidate will play a key role in managing KOL campaigns, creating social media content, engaging with online audiences, and supporting overall marketing operations. This role is crucial in enhancing brand visibility and driving engagement across platforms.

Key Responsibilities:

1. KOLs, Celebrities & Ambassador Campaigns

• Identify and collaborate with suitable KOLs, celebrities, and brand ambassadors to promote Kitsui products.
   
• Plan and manage influencer campaigns to align with marketing goals.
   
• Coordinate content creation and ensure all posts meet brand guidelines.
   

2. Social Media Management

• Schedule and manage posts across multiple platforms.
   
• Monitor and analyze performance metrics to optimize content strategy.
   

3. Copywriting & Content Creation

• Write engaging copy for social media, aligned with Kitsui’s brand voice.
   
• Work with the design team to create visually appealing marketing content.
   

4. Marketing Campaign Support

• Assist in the execution of both online and offline marketing campaigns.
   

5. Administrative & Reporting Support

• Maintain organized documentation of marketing efforts and results.
   
• Prepare reports and presentations for internal marketing reviews.
   

6. Ad Hoc & Project-Based Tasks

• Provide support for various marketing-related tasks and assignments as required.
   
• Contribute to special projects under the direction of the Marketing Manager.
   

7. Social Media Customer Service

• Respond to customer inquiries via DMs, comments, and tags across social media platforms.
   
• Ensure consistent and positive brand presence in all online interactions.
   
• Collaborate with marketing and sales teams to align communication and messaging.

Job Requirements

 Qualifications:

• Diploma or Bachelor's degree in Marketing, Digital Marketing, Communications, Public Relations, or related fields.
   

Experience & Skills:

• Prior experience in digital marketing, content creation, and social media management.
   
• Familiarity with influencer (KOL) campaign planning and execution.
   
• Proficiency in using social media platforms and analytics tools.
   
• Ability to conduct market research and derive insights from data.
   
• Excellent writing, communication, and presentation skills.
   
• Strong organizational skills and ability to multitask in a fast-paced environment.
   
• Team-oriented with a collaborative mindset.

Skills