Job Description

 欢迎应届毕业生申请。

什么是社交媒体营销专员 (KOL Specialist) ？💡

社交媒体营销专员在任何社交媒体营销活动中都扮演着至关重要的角色。你需要对 Instagram 和 TikTok 有深入的了解，从最新的爆火挑战到新兴趋势，你都能轻松掌握，适应快节奏的社交媒体环境。

同时，你将负责与社交媒体创作者和网络达人（KOLs) 进行沟通，并协助管理营销活动。此外，你还需要维护客户、网络达人及自身之间的关系，确保整体合作顺利进行。你将成为社交媒体和网络达人领域的专员，同时也是网络达人与客户之间的重要桥梁。

由于该职位涉及在小红书等社交媒体平台与 KOLs 合作，因此必须具备流利的普通话能力。

主要职责🤝

✅ 负责策划并执行 Facebook、Instagram, X, 小红书 和 TikTok 的网络达人营销活动。

✅ 分析线上渠道的营销活动后台数据，提供建设性的建议，优化账号和活动结构，并识别成功经验和改进空间。

✅ 维护和发展与网络达人的关系，并有效地向所有相关方传达创意与重要信息。

✅ 与客户紧密合作，制定正确的营销策略，并确保目标一致。

✅ 挖掘并联系合适的网络达人，洽谈合作费用及合同条款。

✅ 与策略和客户服务团队合作，分析过往数据和行业趋势，制定高效的网络达人营销策略。

✅ 持续监控所负责的客户账户，每日、每周和每月跟进，识别潜在的增长机会，并提高客户留存率。

理想候选人的态度💡

我们希望你是一个以利他主义为核心价值观的人。

优先考虑具备强烈成长欲望的候选人——愿意拼搏、具备适应力，能够灵活应对突发情况，并且明白每一次挑战都是成长的机会。

随着 KOLs.Asia 的不断发展，我们的员工也会一同成长。

理想候选人的经验与技能

🔹 具备管理多个 KOL 及团队的能力

🔹 熟悉社交媒体平台，包括但不限于 Facebook、Instagram、X、小红书, TikTok, 和 YouTube

🔹 能够建立并维护与社交媒体网络达人的长期合作关系

🔹 具备优秀的人际交往能力，能够拓展人脉并建立合作网络

🔹 能够根据行业、目标受众、网络达人内容及其粉丝群体，精准筛选合适的网络达人

🔹 具备优化网络达人营销活动表现的能力

🔹 能够收集、整理和分析营销数据

🔹 熟悉数字营销领域的趋势，并能预测未来走向

🔹 具备撰写报告及提供深度数据分析的能力

🔹 优秀的沟通能力、团队协作能力、多任务处理能力和问题解决能力

🔹 具备出色的谈判能力

🔹 具备高度的职业素养，富有主动性和独立性

🔹 能够灵活应对突发情况，并执行其他相关的临时任务

如果你对社交媒体和网络达人营销充满热情，并希望在一个充满活力的团队中成长，我们期待你的加入！🚀

我们的故事

KOLs.Asia 是一家全方位的网络达人营销（KOL营销）代理公司，并凭借最先进的专有技术，帮助品牌解锁宝贵的增长潜力。

我们由一群充满激情的人才驱动，致力于赋能创意人才。此外，我们的每一项行动都围绕着利他主义、热情、成长、同理心和诚信这五大核心价值观展开。KOLs.Asia 团队充满活力，并通过我们的品牌口号 “Let’s do epic shit!”（让我们创造非凡） 进一步展现这一精神。

加入我们，你将收获什么？

💡 快速成长 —— 许多员工表示，他们在这里的成长速度远超预期，并且学习曲线不断上升。

🤝 建立有价值的人脉 —— 你将有机会与各大品牌、KOLs（网络红人）、行业专家建立深厚的联系与合作关系。

🎨 提升核心技能 —— 磨练你的创意、沟通、人际交往和时间管理能力，有助于你的职业发展。

成为快速成长团队的一员

🔹 由于社交媒体和网络达人营销行业的快速发展，我们的团队始终处于高速增长状态。

🔹 在疫情期间，我们的团队从 2020 年的 20 人发展到如今超过 60 人，并预计在未来继续扩张。

🔹 网络达人营销行业正日趋成熟，网络内容已成为品牌营销战略的关键，我们相信未来会迎来更大的发展机遇！

我们期待你的加入！

KOLs.Asia 提供充满机遇的环境，帮助你挖掘潜力，实现职业目标。

📌 需要更多信息？有疑问？

欢迎访问我们的网站 👉 http://kols.asia

或发送邮件至 careers@popculturemedia.co 📩

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What is an Influencer Specialist?

An Influencer Specialist is an integral role within any influencer marketing campaign. You are someone who is deeply well-versed in Instagram and TikTok. From the latest viral challenges to the up-and-coming trends, you are skilled in the fast-paced world of social media. Influencer Specialists are also someone who manages the communication with social media creators, personalities and influencers for campaigns. At the same time, help to nurture relationships between our clients, influencers and the Influencer Specialist themselves. You would be an expert in all things influencers and social media as well as being the key liaison between the influencers and our clients.

Proficiency in Mandarin is required, as this role involves working with KOLs on platforms like Xiao Hong Shu.

The Primary Responsibilities of an Influencer Specialist:

• You will be responsible for developing and executing influencer marketing campaigns in Facebook,Instagram & Tiktok.
• You will analyze campaign performance across online channels and provide insights for account/campaign structure consolidation as well as identify successes and areas for improvements.
• You will build and maintain relationships and effectively communicate ideas and relevant information to all parties involved.
• You will be working with clients to find the right approach and align objectives.
• You will identify and liaise with relevant influencers, negotiate rates and agreements.
• You will collaborate with the Strategy. & Servicing Team to provide analysis of historical data and relevant trends that will allow us to produce winning influencer marketing strategies for our clients.
• You will be monitoring all accounts assigned to you on a daily, weekly, & monthly basis to identify opportunities to retain the clients and scale further.

The Ideal Candidate’s Attitude:

We want candidates who put altruism as the forefront of their actions and attitude.

Candidates who display an undeniable desire to grow with a willingness to hustle, have the agility to pivot and adapt to ad hoc situations, and understand that every challenge is an opportunity to learn will be prioritized.

As KOLs.Asia continues to grow, our employees will grow alongside us.

The Ideal Candidate’s Experience:

• Ability to manage multiple people and influencers
• Good knowledge in social media platforms including but not limited to Facebook, Instagram, Twitter, Tiktok and YouTube
• Ability to develop and maintain relationships with social media influencers
• Ability to build connections and network
• Ability to identify appropriate social media influencers based on industry, target audience, influencer contents and their following
• Capable in improving influencer marketing campaign performance
• Ability to collate, organize, and analyze marketing data
• Ability to grasp and forecast trends in the digital sphere
• Capable in building reports and providing additional insights
• Excellent communication, multitasking, problem solving, analytics and organizing skills
• Excellent negotiating skills
• Highly professional, with great initiatives and independent
• Ability to be agile, and adaptable to execute other ad hoc related tasks whenever required

What will you achieve from working with us?

Many of our employees have expressed that they have experienced exponential growth with an ascending learning curve. You will have the opportunity to build meaningful connections and relationships with different brands, influencers, as well as other industry professionals. At the same time, hone and sharpen your creativity, people and time management skills.

Be a part of a growing team:

We have always been growing at a rapid speed over the years due to the nature of social media and the influencer marketing industry. Our growth was further accelerated amidst the pandemic as we grew from a team of around 20 employees in 2020 to over 80 employees as of today. We foresee expanding even more in the near future as the influencer marketing industry continues to mature and eyeballs on digital content have become a vital part of any brand’s marketing strategy.

We’re excited for you to be a part of our growth and provide an environment filled with opportunities for you to reach your full potential.

Need more info? Have questions? Need answers? Visit our website at http://kols.asia or drop us an email at hello@kols.asia

Our Story

KOLs.Asia is a full-service influencer marketing agency and is equipped with the best-in-class proprietary partner technology to unlock valuable growth equity for brands.

We’re driven by awesome human beings with a mission to empower creative talents. Additionally, every action we take revolves around our ethos of altruism, passion, growth, empathy and integrity. The KOLs.Asia team emits an enthusiastic spirit and this is further emphasized with our company tagline, “let’s do epic shit!”.

Job Requirements

理想候选人的经验与技能

🔹 具备管理多个 KOL 及团队的能力

🔹 熟悉社交媒体平台，包括但不限于 Facebook、Instagram、X、小红书, TikTok, 和 YouTube

🔹 能够建立并维护与社交媒体网络达人的长期合作关系

🔹 具备优秀的人际交往能力，能够拓展人脉并建立合作网络

🔹 能够根据行业、目标受众、网络达人内容及其粉丝群体，精准筛选合适的网络达人

🔹 具备优化网络达人营销活动表现的能力

🔹 能够收集、整理和分析营销数据

🔹 熟悉数字营销领域的趋势，并能预测未来走向

🔹 具备撰写报告及提供深度数据分析的能力

🔹 优秀的沟通能力、团队协作能力、多任务处理能力和问题解决能力

🔹 具备出色的谈判能力

🔹 具备高度的职业素养，富有主动性和独立性

🔹 能够灵活应对突发情况，并执行其他相关的临时任务

如果你对社交媒体和网络达人营销充满热情，并希望在一个充满活力的团队中成长，我们期待你的加入！🚀

The Ideal Candidate’s Experience:

• Ability to manage multiple people and influencers
• Good knowledge in social media platforms including but not limited to Facebook, Instagram, Twitter, Tiktok and YouTube
• Ability to develop and maintain relationships with social media influencers
• Ability to build connections and network
• Ability to identify appropriate social media influencers based on industry, target audience, influencer contents and their following
• Capable in improving influencer marketing campaign performance
• Ability to collate, organize, and analyze marketing data
• Ability to grasp and forecast trends in the digital sphere
• Capable in building reports and providing additional insights
• Excellent communication, multitasking, problem solving, analytics and organizing skills
• Excellent negotiating skills
• Highly professional, with great initiatives and independent
• Ability to be agile, and adaptable to execute other ad hoc related tasks whenever required

Skills