Job Description

• Develop and execute compelling social media content for platforms including Facebook, Instagram, TikTok, YouTube, and Xiaohongshu.
• Plan, shoot, and edit videos and photos for daily posts, stories, and special campaigns.
• Collaborate with the team to create original graphics, videos, and other multimedia content that align with the brand’s voice and visual identity.

• Implement the social media calendar, scheduling posts and ensuring timely delivery of content.
• Monitor social media trends, competitor activities, and industry developments to incorporate fresh ideas into campaigns.
• Collaborate with external teams (SEO, e-commerce, and paid ads) to align social media strategies with overarching marketing goals.

• Engage with followers by responding to comments, messages, and reviews in a timely and professional manner.
• Cultivate a strong community through organic interactions, polls, and user-generated content initiatives.
• Monitor customer feedback on platforms, escalating issues to the customer service team when necessary.

• Track key performance indicators (KPIs) such as engagement rate, follower growth, reach, and impressions.
• Provide regular performance reports with insights and recommendations for optimizing social media efforts.
• Monitor platform health and recommend content adjustments based on trends and data.

• Work closely with creative, marketing, and sales teams to align content with broader campaigns.
• Coordinate with the livestream team to promote and support livestream sessions.
• Collaborate with influencers, content creators, and brand ambassadors to enhance brand visibility 

Job Requirements

• Minimum 1-2 years of experience in social media management, content creation, or a similar role.
• Familiar with video shooting and editing software (e.g., Adobe Premiere, Canva, CapCut).
• Experience with social media platforms such as Facebook, Instagram, TikTok, YouTube, and Xiaohongshu.
• Strong copywriting and editing skills, with an ability to convey brand messages effectively.
• Proficiency in using social media management tools (e.g., Meta Business Suite).
• Excellent communication skills with attention to detail.
• Analytical mindset and experience with social media analytics tools (e.g., Google Analytics, Instagram Insights).
• Creative thinker with a proactive approach to problem-solving.
• Ability to work independently and as part of a team.
• Strong time management skills with the ability to handle multiple projects simultaneously.
• Not camera shy 

Skills