Job Description

This Marketing Executive role is a regional role who is responsible for driving and coordinating marketing initiatives across the Asia Pacific (APAC) region to support business growth and brand visibility.

1. Prepare and propose methods and solutions to optimize targeted social media channels, engagement and lead generation.
2. Prepare and execute social media communication and promotional content to achieve APAC marketing campaign objectives.
3. Maintain and streamline functionality of targeted social media channels to ensure content is communicated and displayed effectively and timely.
4. Maintain communication content and setup in target social media channels to ensure compliance with brand guidelines and regional legal/regulatory requirements.
5. Track, prepare, monitor and present social media analytic data and performance reports, and report relevant market trends and competitors' information.
6. Work closely with stakeholders on social media and online marketing campaigns.
7. Assist in all marketing-related activities and other assignments as required.

Job Requirements

1. Degree in Marketing, Digital Marketing, Business Communication or related fields.
2. Minimum 3 years of experience in Regional Digital and Event Marketing within B2B manufacturing, plastics & polymers, industrial, or technology sectors.
3. Strong hands-on experience in regional and China digital marketing, including social media, SEO, AI Search Optimization (AI GEO), AI-powered search, content marketing, and digital analytics.
4. Proficiency in Mandarin is essential as the role involves close collaboration with vendors and counterparts in China.
5. Flexible work approach; able to work under pressure and meet tight deadlines.
6. Strong analytical and reporting skills with ability to interpret campaign performance and provide actionable insights.
7. Good insight into new trends in B2B digital marketing and ability to evaluate emerging digital technologies.
8. Excellent time management, communication, project and stakeholder management skills; ability to manage multiple regional projects.

Skills