Job Description

We are seeking a dynamic and creative Campaign Marketing Lead to join our team. The ideal candidate will possess a good understanding of experiential and event marketing, and have a proven track record of developing proposals and executing successful campaigns. This role requires a strategic mindset, strong project management skills, and a passion for creating memorable brand experiences.

Job Description:

• Collaborate with clients to understand their marketing objectives, target audience, and brand messaging.
• Develop comprehensive campaign strategies, including experiential and event marketing activations, that align with client goals.
• Prepare compelling proposals that clearly articulate the campaign concept, objectives, target audience, budget, KPIs and timeline.
• Develop creative briefs and presentations to effectively communicate campaign ideas to clients and internal teams.
• Be involved in the planning and execution of experiential marketing activations, such as pop-up events, product launches, and brand experiences.
• Manage vendor relationships, negotiate contracts, and coordinate logistics for events and activations.
• Ensure seamless execution of all aspects of the campaign, including venue selection, event production, staffing, and on-site management.
• Manage campaign budgets, tracking expenses and ensuring cost-effectiveness.
• Monitor campaign performance and provide regular reports on key metrics, such as attendance, engagement, and ROI.
• Analyse campaign data to identify opportunities for improvement and future optimization.
• Collaborate with cross-functional teams, including creative and performance marketing, to ensure seamless campaign execution.
• Build strong relationships with clients and maintain open communication throughout the campaign process.
• Proactively address client concerns and ensure timely delivery of deliverables.

Job Requirements

• Bachelor's degree in Marketing, Advertising, Public Relations, or a related field.
• Minimum 3 years of experience in campaign/experiential and event marketing, preferably in an agency setting.
• Strong understanding of marketing principles, branding, and consumer behaviour.
• Excellent project management skills, including the ability to prioritise tasks, meet deadlines, and manage multiple projects simultaneously.
• Strong creative thinking and problem-solving skills.
• Excellent written and verbal communication skills.
• Ability to work under pressure and adapt to changing priorities.
• Ability to work independently and as part of a team.
• Desire to stay current on the latest marketing strategies and best practices.
• Analytical skills to evaluate the effectiveness of a campaign.

Skills