Job Description

The Digital Marketing & Social Media Executive is responsible for managing and enhancing the company's digital presence, social media platforms and online marketing activities.

This role involves planning and creating engaging digital content, managing social media accounts, developing marketing campaigns, producing promotional materials and coordinating digital advertising activities to strengthen brand awareness and promote the company's property development projects.

The successful candidate should be creative, digitally savvy, organised and capable of managing content creation and digital marketing activities independently while working closely with the marketing and project teams.

Job Requirements

 1) Job Scope

• Manage the company's corporate and project social media platforms.
• Plan, develop and execute digital marketing and content strategies.
• Create engaging content, graphics, promotional materials and short-form videos.
• Manage online advertising campaigns and digital promotional activities.
• Maintain consistent brand identity and corporate image across all digital platforms.
• Monitor online engagement, enquiries and campaign performance.
• Coordinate with internal departments and external vendors to support marketing activities.

2）Key Responsibilities

A. Social Media Management & Content Creation

• Manage and maintain the company's social media platforms, including Facebook, Instagram, LinkedIn, TikTok and Xiaohongshu (小红书), etc.
• Develop content calendars and plan social media posts, campaigns and promotional activities.
• Create engaging captions, graphics, promotional posters and digital marketing materials.
• Produce and edit short-form videos, Reels and TikTok content.
• Manage comments, messages and online enquiries while maintaining a professional brand image.
• Ensure consistency in branding, communication style and visual presentation across all platforms.

B. Digital Marketing & Advertising

• Plan, execute and manage online marketing campaigns to promote the company's brand and property development projects.
• Assist in audience targeting, advertisement optimisation and budget monitoring.
• Develop digital promotional strategies to increase brand awareness, website traffic and online enquiries.
• Coordinate with the sales and marketing team to support lead generation and promotional campaigns.
• Monitor campaign performance and prepare marketing reports with relevant insights and recommendations.

C. Graphic Design, Photography & Video Production

• Design marketing materials, including promotional posters, brochures, banners, social media graphics and digital advertisements where required.
• Capture photography and videography of property projects, construction progress, show units and company activities.
• Edit and produce professional promotional videos and visual content.
• Coordinate on-site content production with project and construction teams.
• Maintain and organised library of company photographs, videos, graphics and marketing materials.

D. Website & Digital Platform Management

• Maintain and update company and project websites with relevant information, announcements and promotional content.
• Monitor website traffic and digital platform performance using relevant analytics tools.
• Ensure all online information and promotional materials are accurate and up to date.

E. Marketing Coordination & Administration

• Coordinate with internal departments, including Sales & Marketing, Project and Management teams, to obtain marketing information and materials.
• Liaise with external designers, photographers, videographers, printers and advertising agencies when required.
• Arrange content approvals and ensure marketing materials are properly prepared before publication.
• Keep digital marketing records, advertising materials and campaign documentation organised.
• Undertake other marketing-related duties as assigned by the Management.

4. Requirements & Qualifications

• Minimum 2 years of relevant working experience in digital marketing, social media management or content creation.
• Experience in the property development, construction or real estate industry will be an added advantage.
• Hands-on experience managing Facebook, Instagram, TikTok, LinkedIn and other social media platforms.
• Ability to create attractive marketing visuals, promotional videos and social media content.
• Strong written and verbal communication skills.
• Strong organisational and time management skills.
• Able to work independently and manage multiple assignments.
• Detail-oriented with a good sense of design, branding and visual presentation.
• Good interpersonal skills and ability to work collaboratively with different departments.
• Willing to travel to project sites and attend company events for content production when required.

Skills