Job Description

MARKETING COMMUNICATIONS

• Assist in planning and executing effective Marketing Communications campaigns in-line with the Company’s marketing objectives and positioning
• Develop content and manage postings of all official social media platforms of the mall
• Develop online and offline marketing collaterals for mall campaigns, content of e-direct mailers (EDM) and all print directories and brand collaterals, mall touch points, including signages and directories
• Establish and maintain effective communication and good relationship with tenants and third-party agencies
• Provide input into overall strategy, planning and delivery process for effective campaign communications, working with relevant divisions to ensure successful execution
• Conduct frequent market research to identify market requirements for current and future campaigns
• Oversee materials produced by Public Relations agency to ensure accuracy
• Develop creative, engaging and innovative content for social media platforms, the mall’s website and also weekly Electronic Direct Mail
• Monitor activity on social media platforms and actively participate in dialogues or answer enquiries whenever necessary
• Plan, execute and manage social media contests in conjunction with events organized by the mall
• Monitor the media for articles related to the mall and do the necessary documentation
• Generate and prepare monthly analysis reports

EVENTS & PROMOTIONS

• Assist in planning and executing effective Marketing campaigns in-line with the Company’s marketing objectives and positioning through events and promotions
• Assist to secure sponsorships and collaborations from external organizers and/or tenants in presenting vibrant and exciting campaigns
• Prepare relevant approval documents for event proposals
• Liaise and work closely with tenants, contractors and event companies to ensure successful execution of projects and events
• Establish and maintain effective communication and good relationship with tenants and external organizers or suppliers
• Provide input into overall event strategy, planning and delivery process
• Prepare and process quotations and invoices for Finance Department and ensure that all event related administrative records are kept up-to-date

Job Requirements

REQUIREMENTS

• Diploma or Degree in Marketing/Public Relations/Mass Communications/Journalism or related field
• Minimum 2 years of relevant experience preferably in a retail environment
• Good written and verbal communication skills
• Demonstrate poise under pressure and work efficiently at all levels
• Strong networking abilities, resourceful and a multi-tasker with a keen eye for detail
• Able to adapt to changes in the work environment and in managing competing demands

Skills