Job Description

The Area Sales Manager is responsible for driving profitable sales growth, market expansion and execution excellence across Kelantan and Terengganu through effective management of appointed distributors, regional local key accounts and the area sales team.

The role takes end-to-end ownership of the region's commercial performance, including sales planning and target achievement, distributor development, regional key account management, distribution expansion, trade promotion execution, inventory availability, sales forecasting, credit and collection monitoring, and effective utilization of trade investment.

He/She is expected to build strong partnerships with distributors and key retail customers, translate the company's commercial strategies into actionable regional plans, and lead the sales team to deliver sustainable business growth across the company's brand portfolio.

Job Requirements

  Commercial and Business Management

• Strong commercial acumen with the ability to analyse sales performance, identify growth opportunities and develop practical action plans.
• Sound understanding of distributor economics, customer profitability, trade margins, promotional investment and return on investment.

Distributor and Key Account Management

• Ability to manage distributor partnerships, motivate distributor sales teams and secure commitment to agreed business objectives.
• Capable of managing regional key accounts independently, including business reviews, promotional negotiations, product listings and trading arrangements within approved authority.
• Strong understanding of sales fundamentals, including distribution, product availability, merchandising, visibility, pricing and promotion compliance.

Leadership and Communication

• Proven ability to coach, motivate and manage a geographically dispersed sales team.
• Strong communication and interpersonal skills to work effectively with distributors, customers, internal departments and field personnel.

Skills