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Assistant Marketing Manager (Specialty Coffee & Lifestyle Brands)

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This job is perfect for a creative organizer! You’ll lead a marketing team to promote specialty coffee brands, create exciting campaigns, and guide collaborations. You might like this job because it blends creativity with strategic thinking in a fun industry!

RM 6000 - RM 8000

2A, Jalan PJU 3/48, Sunway Damansara, 47810 Petaling Jaya, Selangor

Job Description

The Role
We are seeking a strategic and hands-on Assistant Marketing Manager to lead and manage a dynamic marketing team. driving marketing efforts elevate Lamarsa Coffee Machine Company’s presence as a distributor of top coffee equipment brands. Reporting directly to the Director, this role is ideal for someone who combines creativity, analytical thinking, and leadership skills. You’ll help oversee campaigns, partnerships, and activations while mentoring junior team members to deliver impactful marketing initiatives. Previous experience in retail premium products or the luxury sector, along with expertise in brand collaboration, will be advantageous to thrive in this role.

Key Responsibilities

  • Develop and executing marketing strategies across digital, retail, and event channels.
  • Lead selected campaigns, ensuring alignment with brand positioning and sales objectives.
  • Manage and guide the marketing team (executives/content creators and designer) to deliver high-quality output.
  • Coordinate with brand partners on collaborations, product launches, and joint promotions.
  • Oversee social media, content direction, and digital advertising performance.
  • Analyze market trends, competitor activities, and campaign results to provide insights and recommendations.
  • Plan and manage budgets for assigned campaigns or projects.
  • Manage digital ad campaigns (Google Ads, Facebook Ads, Instagram Ads), including budget allocation, targeting, and performance tracking.
  • Support in driving marketing initiatives and brand campaigns, working closely with the Event Manager and other teams to ensure alignment and impact.

Job Requirements

Requirements

  • Bachelor’s degree in Marketing, Business, Communications, or related field.
  • 4–7 years of marketing experience, with at least 1–2 years in a supervisory or assistant manager role.
  • Strong understanding of brand marketing, digital campaigns, and community engagement.
  • Experience in retail, F&B, specialty coffee, or lifestyle brands is an advantage.
  • Excellent communication and presentation skills in English (Bahasa Malaysia required; Mandarin is a plus).
  • Proactive, detail-oriented, and able to balance creative ideas with execution discipline.
  • Comfortable working in a fast-paced, growing team environment. 
  • Passion for the coffee industry is a plus!

Skills

Marketing Strategies
Market Research
Branding
Brand Management
Brand Strategy
Brand Communication
Digital Marketing
Marketing Communications
Brand Loyalty
Brand Identity

Company Benefits

Attractive Rewards

Attractive performance incentive, bonuses and yearly increment. We recognise and reward hard work and dedication of our team.

Comprehensive Medical Insurance

Medical insurance coverage for personal and family members. We care alot for our employee's well-being and health so we got you covered!

World Class Brand

Build your own career journey and work with leading international world class coffee equipment brands.

Awesome Staff Benefits

We are in the coffee business, so free flow of delicious specialty coffee everyday! And all staffs are eligible for special staff discounts too.

Various Leave Schemes

We believe in work life balance. We provide various leave schemes (annual, sick, maternity, paternity etc.) Recharge & come back ready for action!

Company Culture

We are all like-minded coffee lovers, comes together as a team and created this dynamic, collaborative and positive working environment.


Additional Info

Company Activity

Last active - 1 hour ago

Career Level

Manager / Team Lead


Company Profile

Lamarsa Coffee Machine Company-logo-image

Lamarsa Coffee Machine Company

Lamarsa Coffee Machine Company is an enthusiast coffee retailer and distributor for high-end coffee-making equipment. Having a modern showroom that is based in Petaling Jaya. We pride ourselves as the official Malaysia distributors of top equipment brands like Rocket Espresso, La Marzocco, La Marzocco Home, Slayer, Profitec, ECM, Mahlkönig, Eureka, Acaia, Fellow Products, Kinu Grinders, and many more.