Job Description

Lamarsa Coffee Machine Company (Lamarsa), based in Petaling Jaya, Selangor, is hiring a Brand Marketing Manager to lead and execute the company's overall marketing strategy to drive brand growth, customer engagement and sales. The role will lead a small in-house marketing team, collaborate with internal teams, external agencies and brand partners, and manage planning, review and execution of integrated campaigns across digital, retail and offline channels.

Job Requirements

Key Responsibilities:

• Team Leadership & Collaboration
• Lead, mentor, and manage the marketing team, ensuring clear roles, priorities, and accountability.
• Provide guidance, feedback, and performance direction to ensure high-quality output.
• Foster cross-functional collaboration with internal teams and management to ensure clarity, alignment, and timely delivery.
• Build structured workflows, approvals, and reporting processes within the marketing function.
• Marketing Strategy & Planning
• Develop and execute integrated marketing strategies aligned with company objectives and brand positioning.
• Plan annual and quarterly marketing calendars covering campaigns, product launches, promotions, and events.
• Translate business and sales goals into clear marketing plans with measurable KPIs.
• Monitor market trends, customer insights, and competitor activities to refine strategies.
• Campaign & Content Management
• Oversee end-to-end marketing campaigns across digital, retail, and offline channels.
• Guide content direction for social media, website, EDMs, advertising, and brand communications.
• Review and approve marketing materials to ensure consistency with brand tone and standards.
• Ensure campaigns are delivered on time and within budget.
• Digital & E-Commerce Marketing
• Work closely with the e-commerce team to support website content, product launches, and promotional pages.
• Oversee digital performance including social media, paid ads, website traffic, and conversion metrics.
• Support data accuracy and content readiness for website updates when required.
• Brand Partnerships & Events
• Coordinate brand collaborations, product launches, and marketing-led events.
• Work closely with principals, suppliers, and partners on joint marketing initiatives.
• Support event planning, messaging, and post-event reporting to maximise brand impact.
• Market Intelligence, Reporting & Performance Tracking
• Conduct market analysis to stay updated on industry trends, customer preferences, and competitive activities, using insights to refine marketing strategies.
• Track and report marketing performance, campaign results, and ROI.
• Present insights and recommendations to management based on data and outcomes.
• Continuously refine strategies based on performance analysis.

Requirements & Qualifications:

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Minimum 5–8 years of marketing experience, preferably in retail, lifestyle, FMCG, or premium brands.
• Proven experience managing integrated marketing campaigns and teams.
• Strong understanding of digital marketing, content strategy, and performance analytics.
• Experience working with agencies, vendors, and external partners.
• Comfortable operating in a hands-on, fast-paced, and evolving environment.
• Strong leadership, communication, and stakeholder management skills.
• High attention to detail, organisation, and accountability.

Key Competencies:

• Strategic thinking with strong execution capability
• Brand and content sensibility
• Data-driven decision making
• Clear communication and leadership
• Ownership, initiative, and problem-solving mindset

Skills