AI-generated summary
- Own PUSH/Email/WhatsApp campaigns: build notification flows, segment users and optimize DAU.
- Partner with regional ops, product & tech to research insights and launch localized CRM.
- Drive fast, data-led experiments with real regional impact!
Undisclosed
Malaysia, Kuala Lumpur
Job Description
1. Responsible for Lazada Malaysia CRM operations, devising and executing PUSH/Email/WhatsApp strategy E2E for DAU growth.
2. Developing Localized notification framework with scenario, segment, topic, contents across user journey to enhance CRM recall efficiency.
3. Collaborate closely with cross-functional teams for requests communication and campaign promotions support.
4. Data analysis on push performance metrics to adjust actions and find out opportunities immediately.
5. Research and explore customer insight as well market trends to initiate new solution approach together with regional ops, product and tech teams.
Job Requirements
1. Bachelor's degree or above, with CRM and/or content ops experience in e-commerce or related industry.
2. Excellent content ops ability to craft engaging English and Malay content.
3. Result-driven mindset with experience in A/B testing, data analysis and strategy optimization.
4. Good understanding of the Malaysia market and in-depth knowledge of e-commerce user behavior.
5. Strong team player, innovative mindset, and self-motivated in a fast-paced environment.
Company Benefits
Collaborative team
We are as diverse as the region we connect, because we value the power of difference.
Rewarding career
We value curiosity and passion that allow the best ideas to surface from our people. We experiment, we learn, and we do better every day.
Diverse opportunities
Build your future with Lazada in in Commercial, Marketing, Technology, Customer Care, Strategy & Management, Corporate Function, and more!
Additional Info
Company Activity
Last active - few hours ago
Experience Level
0 - 10 Years of Experience
Company Profile
