company-logo-image

CRM Operations-Malaysia

ashley-avatar-image

AI-generated summary

beta

This job is about enhancing customer engagement at Lazada in Malaysia. You might like this job because you'll create email and notification strategies, analyze performance data, and work with various teams to boost daily user activities!

Undisclosed

Malaysia, Kuala Lumpur

Job Description

1. Responsible for Lazada MY CRM operations, devising and executing PUSH and Email strategy E2E for DAU growth.
2. Developing Localized notification framework with scenario, segment, topic, contents across user journey to enhance CRM recall efficiency.
3. Collaborate closely with cross-functional teams for push requests fulfillment and campaign promotions support.
4. Data analysis on push performance metrics to adjust actions and find out opportunities immediatly.
5. Research and explore customer insight as well market trends to initiate new solution approach together with regional ops, product and tech teams.


Job Requirements

1. Bachelor's degree or above, with CRM experience in e-commerce or related industry is preferred.
2. Excellent content ops ability to craft engaging Malay and English content.
3. Result-driven mindset with experience in A/B testing, data analysis and strategy optimization.
4. Good understanding of Malaysia market and in-depth knowledge of e-commerce user behavior.
5. Strong team player, innovative mindset, and self-motivated in a fast-paced environment.


Company Benefits

Collaborative team

We are as diverse as the region we connect, because we value the power of difference.

Rewarding career

We value curiosity and passion that allow the best ideas to surface from our people. We experiment, we learn, and we do better every day.

Diverse opportunities

Build your future with Lazada in in Commercial, Marketing, Technology, Customer Care, Strategy & Management, Corporate Function, and more!


Additional Info

Company Activity

Last active - few hours ago


Company Profile

Lazada Express Malaysia-logo-image

Lazada Express Malaysia

ECOMMERCE IS CHANGING AND WE'RE LEADING THE CHANGE Founded in 2012, Lazada Group is Southeast Asia’s leading eCommerce platform. With a presence in six countries – Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam – we connect this vast and diverse region through our technology, logistics and payments capabilities. Today, we have the largest selection of brands and sellers, and by 2030, we aim to...