Job Description

1. Social Media Management

• Develop and oversee daily content for Facebook, Instagram, TikTok, and Xiaohongshu (RedNote) where relevant.
• Craft compelling posts, reels, stories, and short videos.
• Ensure a regular posting timetable.
• Professionally engage with comments and direct messages.
• Increase follower counts and boost engagement across all channels.

2. Live Selling & Live Streaming

• Conduct live sessions on TikTok Shop, Facebook Live, Shopee Live, and other platforms.
• Confidently and professionally present products.
• Discuss product features, sizes, materials, and promotional offers.
• Field customer inquiries during live sessions.
• Motivate viewers to place orders.
• Collaborate with the marketing team to develop scripts and promotional initiatives.
• Execute live sessions following a weekly schedule (at least 3–5 sessions per week).

3. Content Creation

• Capture product and promotional videos.
• Produce viral TikTok and Instagram Reels.
• Engage in product photoshoots and create behind-the-scenes content.
• Write captivating captions and marketing texts.
• Stay updated on the latest social media trends.

4. Digital Marketing

• Design monthly marketing campaigns.
• Manage Facebook Ads and TikTok Ads (training available).
• Evaluate advertising effectiveness.
• Drive website traffic and increase online inquiries.
• Generate leads for custom jersey and apparel orders.

5. E-commerce Management

• Oversee Shopee, TikTok Shop, and Lazada storefronts.
• Add new product listings.
• Adjust pricing and promotions as needed.
• Handle customer inquiries efficiently.
• Ensure product listings are appealing and accurate.

6. Customer Engagement

• Respond to customer inquiries via WhatsApp, Facebook Messenger, Instagram, and TikTok.
• Engage with potential customers to follow up.
• Nurture robust relationships with customers.
• Professionally address complaints.

7. Brand Development

• Enhance SPIN Sportswear's online visibility.
• Work with influencers, runners, sports clubs, and content creators.
• Boost brand recognition.
• Promote new product launches and promotional events.

8. Market Research

• Observe competitors' marketing strategies.
• Investigate trending products and effective marketing approaches.
• Propose innovative ideas to boost sales and enhance brand presence.

9. Performance Reporting

• Compile weekly and monthly performance reports.
• Assess social media outcomes.
• Monitor sales stemming from online marketing efforts and live sessions.
• Recommend enhancements based on analytical performance insights.

Job Requirements

• ### Education
  Completed diploma or degree in Marketing, Business, Mass Communication, Digital Marketing, or a related discipline.

OR

• Relevant professional experience complemented by a solid portfolio.
  
  ### Skills
  
• Outstanding verbal and written communication abilities.
• Confidence in on-camera presentations.
• Ability to host live events comfortably.
• Innovative and imaginative mindset.
• Fundamental skills in photography and videography.
• Basic video editing experience using CapCut, Canva, Adobe Premiere, or similar tools.
• Graphic design skills are a plus.
• Knowledge of platforms such as Facebook, TikTok, Instagram, Shopee, and Lazada.
• Basic familiarity with Facebook Ads and TikTok Ads.
• Proficient in copywriting.
• Strong collaboration and time management skills.
  
  ### Preferred Experience
  
• Experience in live selling environments.
• Experience in managing a TikTok Shop.
• Experience with Facebook Ads management.
• Background with sportswear or fashion brands.
• Experience in creating viral content.
• Sales experience is considered a plus.
  
  ### Personality We're Looking For
  
• Dynamic and upbeat demeanor.
• Optimistic outlook.
• Imaginative and inventive.
• Self-driven and proactive.
• Accountable and dependable.
• Open to new learning opportunities.
• Passionate about engagement on social media.
• Comfortable interacting with customers.
• Results-oriented mindset.
• Able to thrive under tight deadlines.
  
  ### Key Performance Indicators (KPIs)
  

The successful candidate will be expected to achieve measurable outcomes, including:

• Achieving a monthly follower increase of 10–15%.
• Posting a minimum of 5–7 social media updates each week.
• Creating 10–15 short-form videos (Reels/TikToks) each month.
• Hosting 3–5 live selling sessions weekly.
• Meeting monthly sales objectives from live selling and online channels.
• Enhancing engagement rates across social media platforms.
• Generating qualified leads for custom apparel orders.
• Maintaining high customer response rates and satisfaction levels.
  
  ### Working Hours
  
• Monday to Friday: 9:00 AM – 6:00 PM
• Saturday availability for events or live sessions as needed
• Flexible evening schedule for live selling sessions when required.
  
  ### What We Offer
  
• Attractive salary package.
• Performance bonuses based on sales and marketing success.
• EPF, SOCSO & EIS benefits.
• Opportunities for career advancement.
• Training in digital marketing and live commerce.
• A friendly and supportive workplace culture.
• Opportunities to collaborate with marathon events, sports clubs, schools, and corporate clients.
  
  ### Bonus Skills (Highly Preferred)
  
• Experience with Canva Pro
• Proficiency in CapCut
• Knowledge of Adobe Photoshop
• Experience with Adobe Illustrator
• Familiarity with Meta Business Suite
• Experience using TikTok Ads Manager
• Knowledge of Google Analytics
• Basic skills in photography and lighting setups
• Familiarity with AI tools (such as ChatGPT) for content creation

Skills