Job Description

• Client Site Review: Examine and evaluate client websites for areas that need improvement and optimization.
• Competitor Analysis: Analyze keywords and SEO techniques leveraged by competitors.
• Draft SEO Specifications: Formulate detailed specifications for SEO-related requirements.
• Keyword Identification: Spot effective keywords that can drive valuable traffic.
• Content Creation: Craft optimized SEO content for blogs, websites, and social media platforms.
• Link-Building: Formulate and implement robust link-building strategies.
• PPC Campaign Management: Oversee and execute PPC campaigns when necessary.
• SEO Strategy Awareness: Remain updated on both white hat and black hat SEO strategies, ensuring all practices align with search engine guidelines.
• Site Analytics: Develop, monitor, and analyze website analytics reports; conduct A/B testing and monitor its impact on KPIs.
• SEO Guidelines: Compile and share up-to-date SEO best practices and guidelines.
• Continuous Audit: Regularly review website and performance metrics to pinpoint areas in need of SEO enhancements.
• Reporting: Create and present regular, detailed SEO performance reports.
• Industry Trends: Stay abreast of the latest in SEO trends, search algorithm shifts, and industry best practices.

Job Requirements

• Bachelor's degree in marketing, IT, or a related discipline.
• A minimum of 3 years of in-depth, hands-on SEO experience.
• Strong knowledge of white hat and black hat SEO techniques and best practices.
• Proficiency with SEO tools such as Ahrefs, Moz, SEMrush, among others.
• Exceptional analytical thinking and problem-solving skills.
• Articulate communication skills, capable of liaising effectively with various teams and stakeholders.
• Detail-oriented with the ability to manage multiple projects simultaneously.

Skills