Job Description

Apply here at our company career site! https://www.lightup7.com/careers/digital-marketing-executive

At our fast-paced, progressive brand activation agency we work with large, well-known brands and growing businesses to deliver compelling, ROI-driven marketing campaigns that create significant results.

We are looking for a team player who is both passionate and has experience with digital marketing. The ideal candidate will have 1-2 years of experience and strong critical thinking skills with an exceptional ability to collaborate in a fast-paced, team-oriented environment. You should have a strong grasp of current marketing tools and strategies.

Digital marketing executives will work with the marketing team, supporting teams and vendors to launch campaigns on time and on budget. 

Responsibilities:

• Plan and execute digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Assist in designing, building and maintaining our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Assist in planning, executing, and measuring experiments and conversion tests
• Collaborate with clients and other vendor partners
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners
• Assist in researching and engaging with KOLs / Content Publishers
• Assist in monthly-end digital marketing reports 

Job Requirements

Desired Skills & Experience:

• Degree in marketing or a related field
• Proven working experience in digital marketing
• Experience managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences
• Experience in optimizing landing pages and user funnels
• Knowledge of website analytics tools (e.g., Google Analytics, Social Media Analytics, YouTube Analytics, SEMrush for SEO)
• Working knowledge of ad serving tools
• Any experience in setting up and optimizing Google Ads and GDN campaigns
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement

Skills