Job Description

Brand Development & Positioning

• Support the development and strengthening of the university’s brand identity, positioning and market presence.
• Ensure consistent brand messaging and presentation across marketing materials, campaigns, events and external communications.
• Develop creative marketing concepts that make the university more visible, relevant and attractive to prospective students and key stakeholders.
• Identify opportunities to differentiate the university from competitors through creative campaigns, partnerships and brand experiences.
• Support the development of marketing collateral, presentations, promotional materials and brand communication.

Marketing Planning & Campaign Development

• Develop and execute annual, quarterly and campaign-based marketing plans aligned with university objectives.
• Plan integrated marketing campaigns across online and offline channels.
• Develop campaign concepts, timelines, budgets, target audiences, key messages and execution plans.
• Coordinate with internal departments and external partners to ensure campaigns are delivered effectively and on schedule.
• Monitor campaign performance and provide recommendations for improvement.

Marketing Execution & Activation

• Take ownership of the end-to-end execution of marketing initiatives, from planning and coordination through to implementation and post-campaign evaluation.
• Develop and execute on-ground marketing activations to increase awareness, engagement and student interest.
• Plan activities such as campus activations, roadshows, exhibitions, education fairs, open days, student engagement programmes and promotional events.
• Create engaging brand experiences that allow prospective students and the public to interact directly with the university.
• Coordinate production of marketing materials, booths, signage, promotional items and other activation requirements.
• Work with creative teams, agencies, suppliers and vendors to ensure quality execution.

Events & Brand Experience

• Plan, coordinate and execute university events that strengthen the institution’s brand and stakeholder engagement.
• Support major events including open days, education fairs, corporate events, conferences, seminars, student activities, graduation-related events and promotional campaigns.
• Manage event timelines, vendors, logistics, branding, guest coordination and on-site execution.
• Ensure every event reflects the university’s professional image and brand positioning.

Corporate & External Engagement

• Develop and maintain relationships with corporations, industry partners, professional organisations, schools, education partners and other external stakeholders.
• Liaise with corporate partners to explore opportunities for collaborations, sponsorships, events, industry engagement and strategic partnerships.
• Coordinate corporate engagement activities such as company visits, career events, industry talks, internships, collaborations and joint marketing initiatives.
• Identify opportunities for the university to increase its visibility through corporate networks and strategic partnerships.
• Represent the university professionally when engaging with external organisations and potential partners.

Marketing Communications

• Work closely with the digital and social media team to ensure offline marketing campaigns are integrated with digital communications.
• Develop marketing content, campaign messages, promotional copy and communication materials.
• Support social media campaigns by providing strong on-ground stories, event content, activation content and brand experiences.
• Ensure consistency between the university's physical and digital brand presence.

Performance & Reporting

• Track marketing campaign performance, event participation, leads, engagement and other relevant KPIs.
• Prepare campaign and event reports with insights and recommendations.
• Analyse market activities, competitor initiatives and emerging opportunities to improve marketing effectiveness.
• Continuously identify new marketing channels, partnerships and activation opportunities.

Job Requirements

• The ideal candidate should bCreative, proactive and highly organised, with strong execution capabilities.
• Passionate about branding, marketing, events and creating memorable brand experiences.
• Able to develop a marketing idea and take it from concept → planning → execution → activation → measurement.
• Strong in project coordination and able to manage multiple marketing initiatives simultaneously.
• Confident in communicating and liaising with corporate partners, agencies, vendors, schools and external stakeholders.
• Comfortable working both behind the desk and on the ground during campaigns and events.
• Strong interpersonal and presentation skills.
• Able to work independently while collaborating effectively with internal teams.
• Commercially aware and able to identify opportunities that can generate brand exposure, engagement and business value.
• Experience in education, corporate marketing, events, FMCG, retail, hospitality or other consumer-facing industries will be an advantage.

Skills