Job Description

Key Responsibilities:

1. Influencer Scouting & Management: Proactively identify, screen, and recruit high-potential KOLs/KOCs and partnership channels across major social platforms (IG, TikTok, YouTube, FB). Build and maintain a categorized database for long-term influencer relationship management.
2. End-to-End Partnership Management: Lead the full lifecycle of influencer collaborations, including initial outreach, commercial negotiation, campaign proposal development, script coordination, scheduling, execution, and payment settlement.
3. ROI & Cost Control: Demonstrate strong cost-awareness by leading commission and ad-rate negotiations to maximize campaign ROI and ensure budget efficiency.
4. Content Quality Control: Review and optimize influencer scripts and content. Ensure that brand USPs are communicated accurately while respecting the influencer’s native storytelling style to enhance authenticity and engagement.
5. Performance Tracking & Optimization: Continuously monitor campaign metrics (Views, Engagement, CTR, CVR, CPI, ROI). Generate comprehensive post-campaign reports to iterate influencer selection models and placement strategies.
6. Basic Digital Advertising Support：Have a basic understanding of Meta Ads and Google Ads and their role in user acquisition. Assist with basic campaign setup, monitoring, and performance analysis when required. Understand key metrics such as CTR, CPC, CPA,etc. Experience with paid advertising, audience targeting, creative testing, or conversion tracking is a strong plus. Familiarity with tracking tools such as Meta Pixel and Google Analytics,etc. is preferred. Support the optimization of overall user acquisition strategies when needed.

Job Requirements

Qualifications

1. Education: Bachelor’s degree or above, preferably in Marketing, Communications, Advertising, or a related field.
2. Experience: 1–3 years of experience in Overseas Influencer Marketing or Market Promotion.
3. Familiarity with the ecosystems, content algorithms, and partnership models of Instagram, TikTok, YouTube and other platforms across different global markets.
4. Data-driven mindset with the ability to evaluate influencer quality and campaign performance.
5. Good cross-cultural communication skills.
6. Fluent in English, with the ability to communicate and work effectively in English in a professional environment. Chinese proficiency is preferred and will be considered a strong advantage.

Skills