Job Description

Key Responsibilities

1. Strategic SEO Management: Lead the end-to-end SEO strategy for the company website to increase indexing, keyword rankings, organic traffic, and domain authority.
2. On-Page & Technical Optimization: Execute comprehensive on-page optimizations, including content structure, keyword integration, internal linking, code efficiency (Technical SEO), and image optimization to improve user experience and crawlability.
3. Off-Page & Link Building: Develop and implement robust backlink strategies to improve the site’s off-page profile and search engine trust.
4. Keyword Research & IA: Utilize industry-standard tools to identify high-value long-tail keywords, refine information architecture, and enhance search engine friendliness.
5. Data-Driven Iteration: Define SEO roadmaps and provide regular performance reports (rankings, traffic, conversion). Adjust and optimize strategies based on data insights and ROI.
6. Competitive Intelligence: Monitor search engine algorithm updates and analyze competitor tactics to proactively adjust global promotion strategies.

Job Requirements

Qualifications

1. Education: Bachelor’s degree or above, preferably in Computer Science, Marketing, or a related technical field.
2. Experience: 1+ years of proven experience in SEO, with a deep understanding of Google’s ranking mechanisms and core algorithms.
3. Technical Proficiency: Demonstrated success in on-page optimization, backlink acquisition, and improving keyword rankings. A portfolio of successful SEO cases is highly preferred.
4. Link Building Expertise: Familiarity with diverse international outreach methods, including guest blogging, forums, directories, Q&A platforms, and social media integration.
5. Tool Mastery: Proficient in SEO and web analytics tools, including:

• Analysis: Google Analytics (GA4), Google Search Console (GSC).
• Research & Audit: SEMrush, Ahrefs, Moz, Similarweb.

6. Good command of English; Mandarin (basic Mandarin for daily communication is sufficient) for cross-regional communication

Skills