Job Description

If you are passionate about content strategy, social media trends, and data-driven marketing, we'd love to hear from you.

Key Responsibilities:

• Account Management & Growth: Lead the end-to-end operation and strategic growth of official brand accounts across Instagram, TikTok, YouTube, and Facebook, including content planning, publishing schedules, and community management.
• Content Strategy: Translate product USPs (Unique Selling Points) and market insights into brand-aligned content strategies that drive high engagement and conversion rates.
• Creative Production: Oversee the conceptualization, production, and quality control of multimedia content (short videos, graphics, and copy), building a sustainable library of high-quality brand assets.
• Growth Hacking: Leverage platform trends, hashtags, interactive mechanisms, and influencer collaborations to boost follower growth, engagement rates, and organic reach.
• Data Analysis & Optimization: Monitor key performance indicators (Impressions, Engagement Rate, Follower Growth, VTR, CVR, etc.), generate actionable reports, and continuously iterate strategies based on data insights.
• Cross-functional Collaboration: Partner with Design and Marketing teams to ensure seamless project execution and maximize brand impact and business efficiency.

Job Requirements

• Education: Bachelor’s degree or above, preferably in Marketing, Communications, Advertising, or a related field.
• Experience: 1–3 years of professional experience in social media operations, content marketing, or brand management.
• Platform Expertise: Deep familiarity with the ecosystems, recommendation algorithms, and user behaviors of Instagram, TikTok, YouTube, and Facebook.
• Creative Excellence: Strong content planning skills and aesthetic judgment, with the ability to provide clear creative briefs and drive high-quality output.
• Analytical Mindset: Highly data-sensitive with the ability to use analytics to optimize content performance and operational efficiency.

Preferred Qualifications

• Experience working with international influencers or overseas marketing campaigns.
• Familiarity with influencer outreach tools and social media analytics platforms.
• Strong communication, negotiation, and project management skills.
• Self-motivated, detail-oriented, and able to thrive in a fast-paced startup environment.

Bonus Points (Preferred)

• Proven track record of building social accounts from scratch or creating "viral" content cases.
• Deep understanding of overseas cultural trends and localized content preferences.
• Proficiency in basic creative tools such as Canva, CapCut, or Adobe Premiere Pro.

Skills