Job Description

Social media associates are connectors. Our work requires collaboration with many other disciplines: creative, media, influencer marketing, technology, client leadership. The most successful associates are grounded in effectiveness yet push for new ideas to grow brands and our clients’ businesses. While our work is not entirely digital, the communications landscape is trending in that direction, so our associates bring a deep fluency in digital and social touchpoints. 

You will join a tight-knit team of strategists, planners, producers, and creatives to pursue game-changing ideas for our clients – and provide stewardship over how, where, and when strategies come to life. 

• Day-to-day responsibilities
• Work closely with the Social Media Manager and Digital Account Director to ensure day-to-day deliverables meet industry standards, client expectations, project deadlines are met, meeting sales targets, coaching and supporting the juniors team members in achieving their KPIs.
• Lead assignment accounts and projects, ensuring operational excellence.
• Understand clients' brief and liaise with the creative team to research and formulate marketing solutions.
• Develop engaging, creative, innovative content for regularly scheduled posts, which enlighten audiences and promote brand-focused messages.
• Coordinate social media messaging with advertising departments, brand managers, and quarterly or seasonal company goals.
• Managing the brand’s social media page(s) as well as community management (Message/Enquiry replies)
• Guiding junior members for BAU/Always-On content
• Work with other departments to develop social media timelines coinciding with new product releases, ad campaigns, or other brand messages.
• Leverage on organic social media platforms (mainly FB, IG, and LinkedIn) to increase followers and engagement for brands assigned to you.
• Curate and create engaging social media content to stir conversation among your audiences, while maintaining the brand’s voice.
• Work closely with creative to produce out of the box social media content and ad campaigns.
• Collate contents/asset/brief to proceed with execution.
• Independently monitor all stages of campaigns to guarantee that they run smoothly.
• Write status reports throughout the duration of the project to keep clients and peers updated.
• Administration tasks that will help to keep campaigns well-managed and organised.
• Client servicing and marketing consultancy
• Presentable and able to manage composure.
• Function as the key contact person to key retainer clients.
• A good understanding of the usage of business English for this role is integral.
• Manage client expectations with day-to-day reporting and explain requirements of analysis, specification, and design of projects on a technical and non-technical basis.
• Address client queries effectively and in a timely manner.
• Present communication strategies and reports to clients, conduct WIP sessions with clients.
• Performance Marketing
• Perform and manage day-to-day media ad buys.
• Develop strategies and execute paid social media campaigns for advertising.
• Plans and executes all SEO/SEM, database marketing, email, social media, web, and display advertising campaigns.
• Identifies trends and insights and optimizes spend and performance based on the insights.
• Reporting
• Analyze digital campaigns success.
• Audits and analyses social media presences, including digital advertising costs and returns.
• Analyses social media campaigns with tracking systems to gather visitor data and determine efficacy and areas for social media campaign improvement.
• Report on campaign performance and sentiments.
• Research and analysis
• Monitors and develops reports on competitor activity within social media space.
• Stay up-to-date with digital marketing and advertising technology trends.
• Project and resource management
• Daily managing and coordination of ongoing projects.
• Internal Preparation, Deliverables and Coordination for ongoing projects.
• New business development
• Participate in pitches with strategies and ideas based on market insights and sentiments.

Job Requirements

• Candidates must possess at least a Diploma/Advanced/Higher/Graduate Diploma in any field. 
• Required language(s): English - Good written & spoken. Mandarin/Malay language will be an advantage. 
• At least 4 Year(s) of working experience with a proven track record in the related field is required for this position. 
• Skill(s): Social media, digital marketing, website management, project management, e-commerce, content, copywriting, creative writing, client servicing, account management, media buying, Facebook & LinkedIn management, digital analytics, design. 
• Qualities: Strong fundamentals in marketing, independent, relentless problem solver, quick learner, street-smart, creative, enthusiastic. 
• Preferably Marketing Executives specialised in Copywriting, Digital Marketing or equivalent. 

Skills