Job Description

Marketing Manager responsible for planning, developing, and executing comprehensive marketing strategies to promote the brand and increase consumer engagement for our food and beverage products. This role requires a deep understanding of market trends, consumer behavior, and the competitive landscape to create impactful marketing campaigns that drive sales and foster brand loyalty.

Marketing Strategy & Campaign Management:

• Develop and implement marketing plans to support the launch of new products, seasonal promotions, and ongoing brand growth.
• Create innovative campaigns that align with the brand’s identity and values, while appealing to target demographics.
• Oversee the execution of marketing campaigns across multiple channels (e.g., digital, print, social media, in-store promotions).
• Collaborate with cross-functional teams (sales, product development, design) to ensure consistency across all marketing touchpoints.

Brand Management:

• Manage the brand’s positioning and ensure it resonates with target audiences.
• Maintain and enhance brand guidelines, ensuring consistency in visual identity, messaging, and tone.
• Monitor and assess brand performance, making recommendations for adjustments to meet business objectives.

Market Research & Consumer Insights:

• Conduct market research to understand consumer preferences, industry trends, and competitor activity.
• Analyze sales data and customer feedback to identify opportunities for marketing improvements and product innovations.
• Stay up-to-date with food and beverage industry trends, emerging technologies, and consumer habits.

Digital & Social Media Marketing:

• Plan and execute digital marketing strategies, including social media campaigns, email marketing, and influencer partnerships.
• Manage the social media accounts, including content creation, community management, and performance analysis.
• Optimize digital marketing efforts to increase online visibility, engagement, and conversion rates.

Budget & Financial Management:

• Develop and manage marketing budgets to ensure efficient use of resources and achievement of goals.
• Track and report on marketing spend, making adjustments to campaigns as necessary.

Collaboration & Partnerships:

• Build relationships with external partners, agencies, and influencers to enhance brand visibility.
• Negotiate contracts with vendors and third-party marketing agencies.
• Collaborate with the sales team to ensure marketing initiatives align with sales goals and drive revenue growth.

Event Planning & Promotions:

• Organize and manage promotional events, product tastings, trade shows, and other brand-building activities.
• Coordinate with key stakeholders for the successful execution of events and campaigns.

Job Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field (Master’s degree is a plus).
• 3 years or and above of experience in marketing, preferably within the food and beverage industry.
• Preferred language(s): Mandarin, English & Bahasa Malaysia to effectively communicate with our diverse client base and stakeholders.
• Strong understanding of consumer behavior, market trends, and digital marketing techniques and also passion for food and beverage industry trends
• Proven track record in developing and executing successful marketing campaigns.
• Experience with social media platforms, email marketing tools, and digital advertising.
• Creative thinking, problem-solving abilities, and strong attention to detail.
• Excellent written and verbal communication skills.
• Ability to work under pressure and manage multiple projects simultaneously.

Benefits:

• Competitive salary + performance bonus
• Creative, supportive work environment
• Career growth opportunities

Skills