Job Description

Join one of Malaysia’s fast-rising F&B brands and play a key role in shaping how people experience kopi culture today. We’re looking for a hands-on, commercially driven marketer who thrives on execution, creativity, and real outlet impact.

You won’t just plan campaigns—you’ll see them come to life across our outlets, drive real customer engagement, and directly influence sales performance.

• Lead and execute high-impact marketing campaigns, from seasonal promos to new product launches 
• Turn ideas into reality at outlet level—working closely with Operations to ensure campaigns are practical, smooth, and effective 
• Drive in-store experience through compelling POSM, menu visuals, and promotional displays 
• Manage partnerships with delivery platforms like GrabFood and Foodpanda to boost visibility and sales 
• Collaborate with brands, malls, and partners on joint campaigns, roadshows, and activations 
• Track what matters—campaign performance, sales uplift, and customer response—and continuously optimise 
• Gather real outlet insights and translate them into smarter, better campaigns 
• Ensure a consistent and strong brand presence across in-store, digital, and delivery channels 
• Support content direction for social media in line with promotions and brand voice 
• Mentor junior team members while strengthening overall marketing execution

Who You Are:

• You think beyond “marketing”—you think sales, experience, and growth 
• You’re hands-on and enjoy being on the ground, not just behind a desk 
• You understand F&B pace—fast, practical, and execution-focused 
• You’re data-aware but also creatively driven 
• You enjoy building, testing, and improving—not just maintaining 

Why Join LuckBros Kopi?

• Be part of a growing local brand with big ambitions 
• See your ideas executed in real outlets—not stuck in slides 
• Work closely with founders and operations—real influence, not layers 
• Fast-paced environment with room to grow and make an impact

Job Requirements

• Bachelor’s Degree in Marketing, Business, Communications, or related field 
• Minimum 3–5 years experience, preferably in F&B, retail, or multi-outlet business 
• Strong understanding of promotion mechanics, outlet operations, and customer behaviour 
• Experience handling delivery platforms (GrabFood, Foodpanda, ShopeeFood) is an advantage 
• Good coordination skills with ability to work closely with operations and frontline teams 
• Strong execution skills with attention to detail and timelines 
• Analytical mindset to track campaign performance and suggest improvements 
• Able to multitask and work in a fast-paced, promo-driven environment 
• Proactive, hands-on, and results-oriented team player 
• Familiarity with AI tools or analytics software is an advantage 
• Proficient in Mandarin to effectively communicate with Mandarin-speaking clients and stakeholders

Skills