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This job is for a Marketing Manager who leads new drink launches and creates exciting marketing campaigns. You might like this job because you get to blend creativity with strategy, working with different teams to bring beverage ideas to life!
Job Description
Product Marketing Strategy
- Lead go-to-market strategies for new beverage launches and seasonal products
- Develop product positioning, key messaging, and marketing narratives
- Translate product innovation into consumer-relevant campaigns
360° Campaign Management
- Plan and execute integrated marketing campaigns across multiple channels with respective channel experts, including:
- Social media
- Influencer marketing
- Paid media
- CRM and app marketing (together with Growth team
- PR
- Offline activations
- Ensure campaigns deliver consistent brand storytelling across all touchpoints
Product Launch Execution
- Manage end-to-end launch timelines for new drinks and product ranges
- Work closely with product, operations, and supply chain teams to ensure smooth launches
- Coordinate marketing assets, promotional mechanics, and launch calendars
Consumer & Market Insights
- Monitor consumer trends, competitor activity, and social sentiment
- Identify opportunities for new product marketing angles and campaigns
- Translate insights into actionable marketing strategies
Cross-Functional Collaboration
- Work closely with:
- Product development
- Operations
- CRM and growth teams
- Creative and social media teams
- External agencies
- Ensure alignment between product development and marketing storytelling
Campaign Performance & Optimization
- Track campaign KPIs including:
- Product sales
- Customer acquisition
- App engagement
- Campaign reach and engagement
- Analyze results and optimize campaigns for stronger performance
Job Requirements
Experience
- 5–8 years of experience in marketing, product marketing, or brand management
- Experience managing 360° integrated campaigns
- Experience in F&B, retail, FMCG, or lifestyle brands is highly preferred
Skills
- Strong product marketing and storytelling skills
- Experience managing multi-channel marketing campaigns
- Strong understanding of digital marketing, social media, and influencer marketing
- Excellent project management and stakeholder coordination
- Strong analytical mindset with ability to interpret marketing performance data
Personal Attributes
- Strategic thinker with strong execution ability
- Highly organized and able to manage multiple launches simultaneously
- Creative, consumer-focused mindset
- Passionate about food, beverages, and lifestyle brands
Skills
Company Benefits
Overseas Training Opportunity
Gain international exposure and learn from global best practices through selected overseas training programs.
Employee Discount on Products & Services
Enjoy special discounts on Luckin Coffee products and services
EPF & SOCSO
We provide statutory contributions for your retirement savings and social security protection in line with Malaysian regulations.
Professional Career Development
Access training programs, workshops, and conferences designed to build skills and support your career growth.
Staff Appreciation & Rewards
Your hard work and achievements are recognized through reward programs, appreciation events, and performance incentives.
Insurance Coverage
Stay protected with insurance benefits that provide financial support and peace of mind.
Additional Info
Company Activity
Last active - few minutes ago
Experience Level
4 - 7 Years of Experience
Career Level
Manager / Team Lead
Job Specialisation
Company Profile
