Job Description

1. Lead go-to-market planning and execution for new beverage launches, seasonal offerings, and limited-time promotions.
2.  Develop product positioning, value propositions, key messages, and marketing narratives that resonate with target consumers.
3.  Plan and execute 360° integrated marketing campaigns across social media, influencer marketing, paid media, CRM/app marketing, PR, partnerships, and offline activations.
4.  Manage end-to-end product launch timelines, ensuring all deliverables are completed on schedule.
5.  Coordinate with Product Development, Operations, Supply Chain, and Growth teams to ensure successful product launches and promotional execution.
6.  Work closely with Creative and Social Media teams to develop campaign concepts, content, and marketing materials.
7.  Monitor market trends, consumer insights, competitor activities, and social sentiment to identify opportunities and risks.
8.  Recommend new campaign ideas, product marketing angles, and growth opportunities based on consumer behavior and market trends.
9.  Manage promotional mechanics, launch calendars, campaign assets, and communication plans.
10.  Track campaign performance, product sales, customer acquisition, app engagement, and other key marketing metrics.
11.  Analyze campaign results and provide actionable recommendations to improve future performance and ROI.
12.  Manage relationships with external agencies, influencers, media partners, and vendors where required.

Job Requirements

1. Bachelor's Degree in Marketing, Business, Communications, Mass Communication, or a related field.
2.  Minimum 3–5 years of experience in Product Marketing, Brand Management, Marketing, or Campaign Management.
3.  Experience managing integrated marketing campaigns across multiple online and offline channels.
4.  Experience in F&B, Retail, FMCG, Lifestyle, or Consumer Brands is highly preferred.
5.  Strong understanding of consumer marketing, brand building, and product launch strategies.
6.  Good knowledge of digital marketing, social media platforms, influencer marketing, CRM, and customer engagement strategies.
7.  Strong project management skills with the ability to manage multiple campaigns and deadlines simultaneously.
8.  Excellent communication, presentation, and stakeholder management skills.
9.  Data-driven with strong analytical and problem-solving capabilities.
10.  Creative thinker with a strong consumer-centric mindset and attention to detail.
11.  Self-motivated, proactive, and able to thrive in a fast-paced environment.

Skills