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Marketing Operations Executive

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AI-generated summary

  • Run events & food-truck ops: vendors, venues, permits, setup/teardown, timelines, budgets, live issue fixes.
  • Lead mobile F&B deployments and product/collab launches for a coffee brand.
  • Own launches & food trucks, coordinate teams, impact!

Undisclosed

Petaling Jaya, Selangor

Job Description

Role Summary

Marketing Ops Executive responsible for on-ground execution of marketing operations, with primary focus on event execution and food truck deployment. Supports the full Marketing Ops function alongside the existing Ops Executive, ensuring campaigns, launches, and brand activations run smoothly at the execution level.

Key Responsibilities

  • Execute events — vendor sourcing, venue booking, on-ground setup and teardown
  • Coordinate cross-department logistics for campaign-triggered events (market entry activations, product/collab launches)
  • Manage event-day operations: timeline adherence, vendor accountability, issue resolution in real time
  • Support PR-led events on a case-by-case basis.
  • Track and report event costs against budget
  • Plan and execute food truck deployment schedule — locations, routing, permits
  • Coordinate stock, staffing, and equipment for each deployment
  • Ensure compliance with local council/permit requirements for mobile F&B operations
  • Evaluate deployment locations for footfall/brand-awareness value (transient-visitor sites, not fixed residential/campus)
  • Handle customer service inquiries across platforms
  • Escalate sentiment-risk or complaint patterns 
  • Record and track marketing ops expenses
  • Follow up on outstanding invoices with vendors/agencies
  • Create and verify store locations on Google
  • Maintain accuracy across the outlet fleet
  • Coordinate POSM (point-of-sale materials) deployment
  • Configure in-store TV/display systems
  • App configuration for new product launches
  • POSM rollout, merch sourcing
  • Prepare launch memos and ensure compliance requirements are met (e.g. labeling, food safety naming conventions)


Job Requirements

  • 2–4 years' experience in marketing operations, event execution, or on-ground brand activation — F&B, retail, or FMCG background preferred
  • Strong vendor management, negotiation, and on-ground problem-solving skills
  • Comfortable with logistics, permits/compliance, and budget/invoice tracking
  • Working familiarity with social platforms (Meta, Google) and willingness to learn Google Business Profile setup
  • Able to juggle multiple concurrent workstreams and work flexible hours around events/deployment schedules

Skills

Internal Communications
Teamwork
Business Partnering

Company Benefits

Overseas Training Opportunity

Gain international exposure and learn from global best practices through selected overseas training programs.

Employee Discount on Products & Services

Enjoy special discounts on Luckin Coffee products and services

EPF & SOCSO

We provide statutory contributions for your retirement savings and social security protection in line with Malaysian regulations.

Professional Career Development

Access training programs, workshops, and conferences designed to build skills and support your career growth.

Staff Appreciation & Rewards

Your hard work and achievements are recognized through reward programs, appreciation events, and performance incentives.

Insurance Coverage

Stay protected with insurance benefits that provide financial support and peace of mind.


Additional Info

Company Activity

Last active - few minutes ago

Experience Level

#NoExperienceNeeded

Career Level

Junior Executive

Job Specialisation


Company Profile

Luckin Coffee Malaysia-logo-image

Luckin Coffee Malaysia

Luckin Coffee is a leading new retail coffee company worldwide. We are the pioneer of a technology-driven new retail model to provide coffee and other products of high quality, high affordability, and high convenience to our customers. Since landing in Malaysia, it has been serving up quality coffee at affordable prices, with a modern twist. Now already expanding across major towns, Luckin is quickly becoming a...