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This job is about developing marketing campaigns using Adobe Campaign for a leading Asia-based bank. You might like this job because you'll craft creative strategies to engage customers while working in a tech hub in Kuala Lumpur!
Undisclosed
Kuala Lumpur Malaysia, Kuala Lumpur
Full-Time
1 week ago
Job Description
Project description
Our Client a leading bank in Asia with a global network of more than 500 branches and offices in 19 countries and territories in Asia Pacific, Europe, and North America, are looking for Consultants to be part of the project.
The Technology and Operations function is comprised of five teams of specialists with distinct capabilities: business partnership, technology, operations, risk governance and planning support and services. They work closely together to harness the power of technology to support our physical and digital banking services and operations. This includes developing, centralising and standardising technology systems as well as banking operations in Malaysia and overseas branches.
The client has more than 80 years of history in the banking industry and is expanding its footprint in Malaysia. You will be working in a newly set-up technology centre located in Kuala Lumpur as part of Technology and Operations to deliver innovative financial technology solutions that enable business growth and technology transformation.
Responsibilities
Design and implement segmentation, technical, and delivery workflows in Adobe Campaign (or Unica / equivalent campaign tools).
Develop, execute, and manage email marketing campaigns, including triggered emails, dynamic content, audience targeting, and campaign reporting.
Build and manage cross-channel marketing solutions: direct mail, offer management, preference centers, and mobile campaigns.
Work on customer segmentation and targeting using Adobe Analytics integration, predictive send-time optimization, and engagement scoring.
Collaborate with business teams to design and deliver end-to-end marketing automation workflows integrated with enterprise data platforms.
Support data connectors and external system integrations for campaign audience data and customer profiles.
Perform campaign performance analysis, reporting, and optimization based on KPIs and engagement metrics.
Ensure scalability, reliability, and security of campaign systems across Linux, Windows, AIX, and Unix environments.
Participate in Agile/Scrum processes, version control, and CI/CD pipelines for deployment.
Skills
Must have
3 to 5 years of experience in experience with Adobe Campaign, Unica, or any enterprise campaign management tool (at least one mandatory).
Adobe Segmentation Workflows, Technical Workflows, and Delivery Workflows.
Segmentation and Targeting: Adobe Analytics integration, Audience segmentation, Customer profiles, Data connectors, Predictive send time optimization, Predictive Engagement Scoring
Hands-on experience in:
Email Management: Triggered emails, email reporting, dynamic content
Cross-channel Marketing: Campaign management, campaign reporting, direct mail, offer management, preference centers, mobile marketing
Segmentation & Targeting: Audience segmentation, customer profiles, predictive send-time optimization, predictive engagement scoring, Adobe Analytics integration
Nice to have
Knowledge on TD, HD Data Models, and Data patterns
Understanding of JavaScript, CSS, SQL, and other JavaScript libraries
Functional (any one or two) Business Analysis / Business Acumen
Domain knowledge in Data Modeler, Data Modeling/Profiling/Mapping and Marts
Finance Analytics
Financial Reconciliation, Allocation, Performance Management & Regulatory Reporting
Credit Risk Analytics
Credit Risk Exposure Reporting (Industry, Disclosures, Country of Risk), NPL, Counterparty Risk Reporting
Credit Scoring & Decision Support Systems
Behavior Scores, Collection, Customer Segmentation
Product Knowledge
Treasury & Wealth Management (Murex)
Product Knowledge
Trade Finance & Accounts Receivable Management (FITAS, ARF)
Product Knowledge
Retail Bank, Cards (Silver Lake, Cardpac)
Data Modeling (FSDM / Data Marts)
Finance-GL, Risk, Wholesale, Retail, Core, wealth, trade, insurance, deposits, Customer management, Credit management, Tax, Compliance, Regulatory, Credit risk reporting, GL/Finance-Recon, BCBS 239, Basel, etc
SDLC, PLC, CI/CDt, DevOps, Agile practices
Other
Languages
English: C1 Advanced
Seniority
Regular
Job Requirements
Company Benefits
Friendly environment
Enjoy coming to a workplace where you’re treated with respect within a multicultural team.
Corporate celebrations
Take part in fun, international social activities organized for your location.
Mobility Hub
Open the door to new career opportunities by transferring to new projects or teams.
Self-learning library
Dive into a wealth of learning that’s at your fingertips with our vast online library of eBooks and resources.
Work-life balance
Support your (me-time) by setting up a flexible working arrangement.
Employee health and well-being
Take advantage of health programs, diversity and inclusion events and sporting activities to keep you fit and well.
Additional Info
Company Activity
Last active - few days ago
Experience Level
0 - 10 Years of Experience
Job Specialisation
Company Profile
