Job Description

We are an Education company providing nature and outdoor programs and activities for children and we are looking for a Brand and Marketing Strategist to create brand awareness to the public as well as run marketing campaigns to promote our programs, activities as well as our educational products.

Key Responsibilites

Social Media:

• To design and create visually attractive and creative social media postings, videos and reels.
• To create and manage social media campaigns and ads, track, monitor and report on ads performance.

Marketing:

• Conduct market research to identify opportunities for growth and competitive positioning.
• Develop and implement effective brand strategies to enhance brand awareness and loyalty.
• Analyze consumer behavior and market trends to refine branding and marketing efforts.
• Manage and oversee all brand communications across various channels (digital,social media, print, etc.).
• To look for and work with potential collaborators related to our products and services.

Product management:

• To do market research on new educational products and toys that are related to our programs and activities.
• To work with suppliers for the production and manufacturing of new products.

Job Requirements

Requirements

• Bachelor’s degree in Marketing, Business, or a related field. 
• Proven experience of at least 1-3 years as a Brand Strategist, Marketing Strategist, or similar role.
• Have strong written and verbal command in English, ability to speak and write in Malay and Chinese is a plus.
• Must be highly motivated and able to work independently.
• A genuine interest and enthusiasm for creating social media content and the ability to produce innovative and engaging content that captures our brand essence. 
• Able to use photo and video editing apps such as Filmora, Capcut, Canva and others.
• Must have good photo and video editing skills.
• Must be able to work in nature and outdoor environment with the ability to work well with children.
• Excellent analytical and project management skills.
• Proficiency in digital marketing tools and platforms.
• Creative thinking and problem-solving skills.

Skills