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Campaign Strategy & Planning Specialist (Consumer Business)

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This job is about creating smart marketing campaigns that connect with consumers. You might like this job because it combines creativity with strategy, and you get to collaborate with diverse teams to make a real impact!

Undisclosed

Menara Maxis, Kuala Lumpur

Job Description

Are you ready to get ahead in your career?

  • We want to empower you to turn your ambitions into achievements.
  • We thrive in inclusiveness, diversity and embrace close collaborations for you to create impact for yourself and others.
  • Together, we aim to bring the best of technology to help people, businesses and the nation to be ahead in a changing world.
  • To realise our vision to become Malaysia’s leading converged solutions company, we are looking for a new talent to innovate and grow with us in a culture that values commitment, performance and possibilities.

Why does this job exist and why is it critical?​

In this role, you will develop strategic and effective marketing campaign plans based on market insights and business objectives. This role involves research, audience definition, message development, and collaboration with cross-functional teams to create impactful campaigns.

Key Accountabilities

  • Develop integrated marketing campaign plans.

  • Conduct market research and competitor analysis.

  • Create detailed campaign briefs for stakeholders.

  • Collaborate with creative, media, and product teams.

  • Define KPIs and measurement frameworks.

  • Stay updated with industry trends and best practices.

  • Analyse past campaign performance for learnings.

  • Ensure plans align with brand guidelines.

Key Requirements

  • Bachelor’s degree in Marketing, Business, or a related field.

  • 6-7 years of experience in campaign strategy, marketing planning, or integrated marketing roles.

  • Strong analytical skills with experience in market research, competitor analysis, and campaign performance evaluation.

  • Proven ability to develop clear campaign briefs, define KPIs, and align strategies with brand guidelines.

  • Excellent collaboration and communication skills to work effectively with creative, media, and product teams

What’s next?

  • Once you’ve applied online, our team will carefully review your application. Due to a high volume of applications, we appreciate your patience to allow for a fair and timely review process.
  • Should you be shortlisted for the role, we will send you an invitation via email for a digital interview. You can also check on your application status by logging into your candidate account.

Maxis values diverse voices & people. We hire and reward our employees based on capability & performance — regardless of ethnicity, gender, age, education, religion, nationality or physical ability.


Job Requirements


Company Benefits

Proactive culture

Work with cross-functional teams that are proactive, collaborative, and result-oriented!

Global exposure

Together, we strive to impact communities nationwide through strategic CSR offerings.

Professional growth

Expand and apply your experience in product development, while building new skills and knowledge in other areas!


Additional Info

Company Activity

Last active - few hours ago

Job Specialisation


Company Profile

Maxis Communications-logo-image

Maxis Communications

We are the leading integrated telco in Malaysia, connecting people and businesses to a world of possibilities. Tomorrow Begins Today as we make aspiration achievable today with reliable connectivity and a simple experience.    We deeply believe that the key element to our success has always been our people. To realise our shared vision to be the leading integrated telco in Malaysia, we have embedded...