Job Description

Are you ready to get ahead in your career?

• We want to empower you to turn your ambitions into achievements.
• We thrive in inclusiveness, diversity and embrace close collaborations for you to create impact for yourself and others.
• Together, we aim to bring the best of technology to help people, businesses and the nation to be ahead in a changing world.
• To realise our vision to become Malaysia’s leading converged solutions company, we are looking for a new talent to innovate and grow with us in a culture that values commitment, performance and possibilities.

Why does this job exist and why is it critical?​

The Head of Segment Marketing is a mission-critical senior leadership role responsible for owning the end-to-end marketing strategy, planning, and execution for Maxis Business's key B2B segments (SMB, Mid-market, Corporate, Government, Wholesale). This role acts as the primary strategic business partner for the Segment Sales teams, serving as the voice of the customer and the market.

The Head of Segment Marketing is accountable for driving demand, pipeline generation, and revenue growth by ensuring that all marketing activities, product propositions, and go-to-market strategies are deeply tailored to the unique needs of each designated segment. The role leads a team of Segment Marketing Specialists to translate business objectives into measurable marketing outcomes.

Key Responsibilities

Strategic Leadership & Market Insight

• Serve as the primary Marketing Business Partner for Segment Sales leadership, ensuring deep alignment between marketing strategies and segment revenue targets.

• Own the comprehensive marketing roadmap for each B2B segment, translating overarching business objectives into clear, actionable marketing plans.

• Champion the voice of the customer within the organization by deeply understanding the unique needs, challenges, buying behaviours, and market dynamics of each assigned segment.

• Drive ongoing market research, competitor analysis, and customer segmentation to identify new growth opportunities and maintain a competitive advantage.

Proposition & Go-to-Market (GTM) Strategy

• Collaborate with Product and Solutions team to ensure that new product offerings and solutions are effectively tailored, packaged, and messaged to meet segment-specific needs.

• Lead the development of segment-specific go-to-market strategies for new products, solutions, and key initiatives, ensuring relevance, effective targeting, and successful market launch.

• Develop compelling value propositions and messaging frameworks that resonate with the distinct challenges and priorities of each customer segment.

Campaign Strategy & Execution

• Drive the development of comprehensive, integrated marketing campaign strategies and plans for all segments, from awareness and consideration to lead generation and customer retention.

• Oversee the translation of strategic plans into campaign briefs, working in close collaboration with the Brand & Comms pillar to ensure creative and content requirements are met.

• Ensure the seamless collaboration with the Customer Engagement & Activation pillar to execute relevant events, roadshows, and other on-ground activities that directly support segment goals.

Sales Funnel & Enablement

• Hold direct accountability for driving the sales funnel for each segment, ensuring marketing efforts consistently contribute to a robust pipeline of qualified leads.

• Equip segment sales teams with the necessary insights, training, and tools (e.g., presentations, battle cards, case studies) to effectively engage prospects and accelerate the sales cycle.

• Establish and optimize lead qualification and handoff processes with Sales to ensure high-quality lead progression and marketing-influenced revenue.

Performance Management & Accountability

• Own and manage the segment marketing budget, ensuring disciplined allocation and optimizing spend for maximum return on investment (ROI).

• Define and track key performance indicators (KPIs) for all segment marketing activities, including lead generation, customer acquisition, retention, and brand sentiment.

• Provide regular, data-driven performance reviews and insights to senior management and Sales, demonstrating the direct business impact of marketing efforts.

Team Leadership & People Management

• Lead, mentor, and manage a team of Segment Marketing Specialists, fostering a culture of high performance, accountability, and continuous improvement.

• Provide strategic guidance and support to the team, empowering them to develop and execute integrated marketing plans for their respective segments.

• Conduct regular performance reviews and facilitate professional development to build a best-in-class segment marketing team.

Requirement for the role

• Minimum of 12-15 years of progressive marketing experience, with at least 5 years in a senior leadership role within B2B marketing or segment management.

• Proven expertise in developing and executing comprehensive marketing strategies, integrated communications, event planning, and team management. Experience in the telecommunications or technology industry is highly preferred.

• Prior experience in a senior role at a leading advertising or media agency is a significant advantage.

Preferred skills for strategic leadership and comprehensive marketing management. Expertise in B2B marketing and digital transformation is key.

• Strategic Marketing Planning:

• Digital Marketing Strategy:

• Leadership & Team Management:

• Budget Management & Financial Acumen:

• Stakeholder Management & Influence:

• B2B Market Knowledge (Telco/Tech preferred):

• Data Analysis & Performance Metrics:

• Brand Management:

What’s next?

• Once you’ve applied online, our team will carefully review your application. Due to a high volume of applications, we appreciate your patience to allow for a fair and timely review process.
• Should you be shortlisted for the role, we will send you an invitation via email for a digital interview. You can also check on your application status by logging into your candidate account.

Maxis values diverse voices & people. We hire and reward our employees based on capability & performance — regardless of ethnicity, gender, age, education, religion, nationality or physical ability.

Job Requirements