Job Description

Are you ready to get ahead in your career?

• We want to empower you to turn your ambitions into achievements.
• We thrive in inclusiveness, diversity and embrace close collaborations for you to create impact for yourself and others.
• Together, we aim to bring the best of technology to help people, businesses and the nation to be ahead in a changing world.
• To realise our vision to become Malaysia’s leading converged solutions company, we are looking for a new talent to innovate and grow with us in a culture that values commitment, performance and possibilities.

Why does this job exist and why is it critical?​

Campaign Execution & Channel Support

• Execute ATL and BTL campaigns in alignment with channel strategies and priorities.
• Work closely with Product and GTM teams to support campaign rollout.
• Tailor activations across channels (e.g. dealer, business, inside sales) to maximise effectiveness.

Activation & Market Reach

• Drive execution of events, roadshows, and ground activations to increase market reach.
• Support channel teams in delivering impactful customer engagement initiatives.
• Ensure campaigns effectively generate leads and support conversion.

Brand & CI Compliance

• Ensure all marketing collaterals adhere to corporate identity (CI) guidelines.
• Review and approve creatives with internal stakeholders and agencies.
• Maintain consistency in brand messaging across all channels.

Campaign Performance & Optimisation

• Monitor campaign performance (e.g. CTR, conversions, engagement).
• Analyse results and recommend improvements to enhance effectiveness.
• Track cost efficiency and support optimisation of campaign ROI.

Vendor & Stakeholder Coordination

• Coordinate with external vendors (event agencies, media partners) for campaign execution.
• Ensure timely delivery and quality of marketing outputs.
• Collaborate with internal stakeholders to ensure smooth execution.

Post-Campaign Analysis & Reporting

• Conduct post-campaign and post-event analysis.
• Evaluate campaign effectiveness, ROI, and budget utilisation.
• Provide insights to improve future campaigns and activations.

Requirements

• Experience in marketing, campaign execution, or activation roles
• Strong understanding of ATL, BTL, and digital marketing
• Good analytical skills to track and optimise campaign performance
• Strong coordination and stakeholder management skills

Ability to manage multiple campaigns and timeline

What’s next?

• Once you’ve applied online, our team will carefully review your application. Due to a high volume of applications, we appreciate your patience to allow for a fair and timely review process.
• Should you be shortlisted for the role, we will send you an invitation via email for a digital interview. You can also check on your application status by logging into your candidate account.

Maxis values diverse voices & people. We hire and reward our employees based on capability & performance — regardless of ethnicity, gender, age, education, religion, nationality or physical ability.

Job Requirements