Job Description

Are you ready to get ahead in your career?

• We want to empower you to turn your ambitions into achievements.
• We thrive in inclusiveness, diversity and embrace close collaborations for you to create impact for yourself and others.
• Together, we aim to bring the best of technology to help people, businesses and the nation to be ahead in a changing world.
• To realise our vision to become Malaysia’s leading converged solutions company, we are looking for a new talent to innovate and grow with us in a culture that values commitment, performance and possibilities.

Why does this job exist and why is it critical?​

The Base Growth Strategy & Execution Lead require to understand the Maxis business and is responsible for “know-how”, executing, and optimizing base campaigns aimed at "Maximizing customer value" from the existing customer base and "Driving incremental revenue" from the current customer portfolio.

This role requires deep collaboration with Product, Digital Marketing, GTM, ISD teams, and outbound Telesales partners. The role also involves improving the telesales sales journey through Genesis Cloud (GC) enhancements to ensure telesales becomes the most efficient and effective channel for base growth.

What are you accountable for?

• Campaign Strategy & Execution:
  • Develop and execute targeted base campaigns using Salesforce CRM and automation tools.
  • Optimize telesales performance through strategic improvements and the rollout of the Genesis Cloud platform.
• Collaboration & Stakeholder Engagement:
  • Work closely with internal teams (Product, ISD, and GTM) and outbound telesales partners to ensure seamless campaign execution.
  • Collaborate with the Usage & Retention team to develop campaign offerings aligned with customer insights.
• Performance Management & Optimization:
  • Leverage campaign data from Salesforce and GC platforms to optimize performance and efficiency.
  • Advocate for continuous improvements to drive measurable growth in telesales channel efficiency.
  • Success measurement : Revenue growth and deepening customer engagement by "Enhancing revenue opportunities" within the existing customer base and   "Growing customer lifetime value" across the existing base
• Program Management:
  • Understand the full lifecycle of base growth campaigns, ensuring timelines and performance goals are met.
  • Drive GC enhancements and improvements in the telesales channel
• Technical Skills:
  • Strong proficiency in Microsoft Excel for data analysis and reporting.
  • Proficiency in Business Intelligence (BI) tools such as Power BI or Tableau.
  • Advanced skills in PowerPoint for presenting campaign strategies and performance insights.
  • Extensive experience with CRM systems like Salesforce (SFDC) and campaign automation tools.
  • Knowledge of Genesis Cloud (GC) platform implementation and optimization for telesales efficiency.

What do you need to have for the role?

• Minimum 5-7 years of experience in campaign management, sales operations, or business growth strategy, with a focus on telesales and CRM tools (Salesforce).
• Bachelor’s degree in Business Administration, Marketing, Communications, Data Analytics, or related fields.
• Master’s degree is a plus.
• Proven track record in managing outbound telesales partners and driving performance improvements.
• Strong analytical skills with the ability to interpret business insights and apply them to campaign strategies.
• Expertise in telesales operations and optimization through GC enhancements.
• Excellent project management skills and cross-functional collaboration experience.
• Strong proficiency in Microsoft Excel, including Power Pivot, Power Query, and advanced functions for data analysis and reporting.

What’s next?

• Once you’ve applied online, our team will carefully review your application. Due to a high volume of applications, we appreciate your patience to allow for a fair and timely review process.
• Should you be shortlisted for the role, we will send you an invitation via email for a digital interview. You can also check on your application status by logging into your candidate account.

Maxis values diverse voices & people. We hire and reward our employees based on capability & performance — regardless of ethnicity, gender, age, education, religion, nationality or physical ability.

Job Requirements