AI-generated summary
This job is for a Segment Marketing Specialist focused on business individuals. You might like this job because you’ll plan engaging marketing campaigns, drive sales, and collaborate creatively while helping shape a leading tech company in Malaysia!
Undisclosed
Menara Maxis, Kuala Lumpur
Full-Time
few days ago
Are you ready to get ahead in your career?
Why does this job exist and why is it critical?
Plan and execute targeted marketing campaigns for Business Individuals, driving acquisition and sales for mobile, broadband, and add-on offers by coordinating multi-channel delivery.
Support the development of go-to-market strategies and campaign briefs for new plans and propositions, ensuring alignment with segment objectives and market needs.
Coordinate multi-channel campaign delivery across digital ads, email marketing, social media, and on-ground activities to maximise reach and engagement.
Ensure all marketing campaigns adhere to Maxis brand guidelines, compliance standards, and KPIs, guaranteeing timely and effective execution.
Collaborate with Brand & Comms to create compelling, brand-aligned marketing assets and equip sales teams with relevant materials and talking points for effective customer engagement.
Conduct market research and analysis on Business Individuals' needs and competitive landscape, informing campaign messaging and customer-centric proposition development.
Monitor and track campaign performance, lead generation, and customer feedback, contributing to detailed performance reports and providing insights for optimisation.
What’s next?
Maxis values diverse voices & people. We hire and reward our employees based on capability & performance — regardless of ethnicity, gender, age, education, religion, nationality or physical ability.
Work with cross-functional teams that are proactive, collaborative, and result-oriented!
Together, we strive to impact communities nationwide through strategic CSR offerings.
Expand and apply your experience in product development, while building new skills and knowledge in other areas!
Last active - few hours ago
0 - 10 Years of Experience
