AI-generated summary
This job is for a Segment Team Lead responsible for developing marketing plans and activations to drive regional sales. You might like this job because it focuses on event efficiencies, stakeholder engagement, branding, and reaching key market segments.
Undisclosed
TAWAU, Kuala Lumpur
Are you ready to get ahead in your career?
Why does this job exist and why is it critical?
event efficiencies – event ROI
effective internal and partners briefing - timeliness
strong internal stakeholder and partner engagement
BTL branding and product communication
reach and productivity
innovation and adoption of digital initiatives
Manage the Hotlink Foot Soldier and Promoters to ensure that the teams are well staffed, trained, and deployed in strategic areas/segment with strong customer acquisition performance
Monitor branding and merchandising quality and compliance in the regions, for both in store and outdoors, to ensure that Hotlink and Maxis products and branding area dominant in all key market centers. Work closely with Regional Channel Marketing team to tweak marketing collateral development/production to ensure communication effectiveness at the regions.
Develop programs and events to attack under-penetrated areas / segments such as youths at campuses/schools, government individuals at key government ministries/buildings, etc
Run regular performance reviews and planning sessions with key regional stakeholders to align campaign strategy, performance, rewards, and improvement plans
Constantly benchmark best performances in other regions / industries and monitor competition activities as part of the planning process, to ensure that Maxis maintains our branding dominance and in all key market centers
What’s next?
Maxis values diverse voices & people. We hire and reward our employees based on capability & performance — regardless of ethnicity, gender, age, education, religion, nationality or physical ability.
Work with cross-functional teams that are proactive, collaborative, and result-oriented!
Together, we strive to impact communities nationwide through strategic CSR offerings.
Expand and apply your experience in product development, while building new skills and knowledge in other areas!
Last active - few hours ago
0 - 10 Years of Experience
General Product Management, IT Product Management, Management Trainee
We are the leading integrated telco in Malaysia, connecting people and businesses to a world of possibilities. Tomorrow Begins Today as we make aspiration achievable today with reliable connectivity and a simple experience.
We deeply believe that the key element to our success has always been our people. To realise our shared vision to be the leading integrated telco in Malaysia, we have embedded the language of commitment, performance and possibilities to embody our culture values.
Source: maxis.com.my