Job Description

**WHO WE'RE LOOKING FOR**
A Junior/Senior Strategist. You are confident in independently managing platform growth briefs, presenting to clients and senior leadership, and serving as the strategic voice in discussions.

Regardless of your level, you should be someone who:
- Is genuinely fascinated by how social and digital platforms expand and why some audiences remain engaged while others do not.
- Has a solid understanding of the Malaysian digital media and advertising landscape.
- Communicates effectively in both writing and speaking.
- Thinks in terms of outcomes—audience expansion, brand enhancement, commercial returns.
- Is organized, dependable, and takes commitments seriously.
- Aims to develop a career in strategy rather than just seeking a job.

**HOW YOU MIGHT FIT IN**
Everyone has to start somewhere, but not all beginnings are equally impactful. At Media Works, we've dedicated years to building Malaysia's leading digital content network, and we are searching for a Strategist eager to grow alongside us. You don't need extensive experience—what we value is your curiosity, analytical thinking, and a genuine desire to understand how brands connect with audiences across platforms.

This role is hands-on, allowing you to learn through active participation. You'll assist the team with real campaigns, take charge of your own projects, and engage in discussions that influence how our brands and platforms are perceived in the market. If you analyze the news with a business perspective, notice what makes advertisements effective, and feel a thrill from a well-organized brief, we want to hear from you.

**WHAT WE EXPECT OF YOU**
Focus on growth over mere activity. Simply posting content does not equate to strategy. We prioritize expanding reach, cultivating a loyal audience, enhancing commercial value, and reinforcing brand visibility. We seek individuals who grasp this distinction and hold themselves accountable for achieving results, not just completing tasks.

Cultivate genuine curiosity. The most effective strategists are keen observers of people and their consumption habits—what they watch, read, share, and purchase. We desire someone who is attentive to their surroundings and integrates that awareness into their daily work.

**WHAT YOU'LL BE DOING**
Platform Growth Strategy
You'll create and oversee strategies aimed at expanding Mediaworks' social and digital platforms, focusing on audience reach, brand visibility, monetization, and commercial impact. This involves determining suitable content formats for specific platforms, developing audience retention strategies, and translating platform growth into tangible business results.

You won't merely uphold the status quo; you will actively seek out opportunities to attract new audiences, experiment with new formats, and optimize our platforms for the brands and advertisers we serve.

Brand & Campaign Support
You will collaborate with the strategy team to design and implement brand and marketing campaigns across the Mediaworks network. This entails contributing to campaign briefs, managing timelines, coordinating between teams, and ensuring that the output is polished, consistent with the brief, and timely.

As you gain experience, you'll assume greater responsibility, leading smaller projects from inception to completion and contributing a clear perspective to larger initiatives.

Research & Audience Insight
You will assist in gathering and organizing audience insights that underpin our strategic choices. This may involve compiling market research, analyzing competitor activities, monitoring platform trends, or formatting data for broader team accessibility. Over time, you'll develop an intuition for data interpretation and the confidence to express your insights.

Content & Brand Consistency
You will aid the team in maintaining consistency for Mediaworks' brands across all touchpoints—from pitch presentations to social media content to client-facing documents. Your keen eye will help identify when something seems off-brand, and you won't hesitate to address it.

Cross-team Coordination
You will facilitate collaboration among editorial, sales, social, and creative teams, helping to align strategic plans with actual production. Effective communication and diligent follow-through are essential in this aspect of the role.

Performance Tracking
You will contribute to monitoring and reporting on the performance of campaigns, platforms, and brands by compiling data, identifying trends, and enhancing the team's understanding of what is successful and what requires adjustment.

Job Requirements

Responsibilities

• Develop brand and marketing strategies across the Mediaworks network
• Lead campaign planning from insight through to execution
• Own platform growth strategy across social and digital channels
• Translate audience research into clear, actionable recommendations
• Align editorial, sales, and creative teams around a single strategic direction
• Own performance reporting and turn data into decisions
  
  
• We're looking for someone who
• Has 1 to 3 years in brand, marketing, content, or platform strategy
• Thinks in outcomes, not just outputs
• Confident presenting to clients and internal stakeholders
• Understands the Malaysian digital media and advertising landscape
• Can support agency, partner, and cross-functional coordination confidently
• Genuinely cares about how platforms grow and what keeps audiences coming back

Skills