Job Description

Overview

We are looking for a results-driven Digital Marketing Executive with 2–4 years hands-on experience managing paid Meta campaigns, preferably for ecommerce, beauty, skincare, health, FMCG, or DTC brands. This role requires strong familiarity with numbers, and making data-informed decisions. Also strong social media savvy to turn insights into new content ideas. You will also explore new digital marketing tools and support with expansion into new markets and channels.

Key Responsibilities

1. Ad Buying, Performance Marketing (50%)

• Plan, launch, monitor, and optimize Meta Ads campaigns for ecommerce sales.
• Track key performance metrics including ROAS, CPA, CTR, CPM, CVR, ATC, checkout, and purchase conversion.
• Analyze campaign performance to identify what is working, what is not working, and what should be tested next.
• Manage creative testing by identifying winning hooks, visuals, formats, and audience responses.
• Brief content creation team to turn ad data into new content ideas and testing briefs

1. E-Commerce & Shopify Management (30%)

• Own brand online store PnL. Responsible for monthly revenue growth. 
• Comfortable connecting marketing performance to business outcomes, including sales growth, ad spend efficiency, margin, and profitability. 
• Plan and execute monthly promo activities across the full-stack of digital marketing channels (META, Shopify website, Email Marketing)
• Track digital health metrics (ad spend, conversion rates, and customer behavior) using Shopify analytics and Google Analytics.
• Present monthly performance reports to the management team.

3. Digital Strategy & Expansion (20%)

• Explore new channels and AI tools to improve acquisition and retention.
• Support expansion into SEA markets through market research and digital strategy.
• Be curious and stay updated with digital marketing trends, tools, and algorithm changes, advising on new opportunities.

Job Requirements

• 2-4 years of digital marketing experience, ideally in performance marketing or e-commerce.
• Strong analytical skills. Able to translate data into practical next steps for campaign optimization and creative testing. 
• Able to brief designers, video editors, or content creators clearly based on performance insights. 
• Good understanding of social media content, short-form video, customer pain points, and direct-response messaging. 
• Experience in consumer goods or skincare is a plus.
• A self-motivated, adaptable mindset, eager to explore new digital growth opportunities.

Why Join Us?

• Work with a team of intrapreneurs – Gain first-hand exposure to how new products and businesses are built from zero to launch.
• Coaching & professional growth – We believe in continuous learning and development, providing mentorship and hands-on experience to help you grow in your role.
• Early executive exposure – Present key insights and performance reports to senior management, giving you the opportunity to develop strategic thinking and leadership skills early in your career.

Skills