Job Description

Role Overview

We are seeking a Marketing Innovations Specialist to work alongside Brand Lead to drive exploration and development of new product opportunities. This role requires a balance of trend-driven creativity and commercial discipline — from identifying opportunities, building strong business cases, developing products, to crafting go-to market strategies. 

The ideal candidate has proven experience in brand management and new product development (NPD) and thrives in a collaborative local environment. 

Key Responsibilities

1. Opportunity & Trend Exploration

• Monitor consumer trends, category dynamics, and competitive landscape in beauty, personal care, and natural care to spot emerging opportunities and unmet consumer needs. 

2. Strategic Business Case Development

• Translate opportunities into robust business cases with clear rationale, consumer insights and market need-gaps. 

• Perform category sizing and size-of-prize projections to prioritize initiatives. 

3. New Product Development (NPD)

• Champion product development from concept to launch, ensuring quality, compliance, and brand alignment. 

• Manage costings, lead times, and supply agreements to deliver both efficiency and innovation. 

4. Go-to-Market Strategy

• Develop Go-to-market strategies for product launches.
• Collaborate with creative and digital teams to design packaging, POS materials, and campaign assets. 
• Build sales enablement tools including training kits, launch playbooks, and customer pitch decks. 

Job Requirements

Qualifications & Experiences

• Bachelor’s Degree / Masters in Marketing, Business, or relevant field. 

• 4–7 years’ experience in marketing, brand management, or innovation roles (FMCG, beauty, or personal care preferred). 

• Demonstrated success in NPD, brand innovation, or portfolio expansion. 

• Strategic, analytical, and project management skills. 

Skills