Job Description

Senior Brand Executive

(2 Positions Opening)

Role Overview

We are looking for a proactive and commercially minded Senior Brand Executive to support brand growth, product launches, marketing execution, and new product development initiatives for MEDICOS and e’lioe.

This role will work closely with the Brand Manager / Business Manager to manage day-to-day brand activities, support marketing campaigns, monitor market and competitor trends, and assist in developing new product opportunities across healthcare, personal care, medical disposable devices, and consumer skin health categories.

The ideal candidate is organized, curious, detail-oriented, and commercially aware, with a strong interest in brand building, product marketing, and new product development.

Key Responsibilities

1. Brand & Marketing Support

• Support the planning and execution of brand campaigns, product launches, trade activities and marketing initiatives.
• Assist in preparing campaign briefs, product information, sales materials, presentation decks and brand communication materials.
• Coordinate with internal teams and external partners such as design, digital, ecomm, sales, suppliers and agencies.
• Ensure brand materials are accurate, consistent and aligned with brand positioning.

2. New Product Development Support

• Support the Brand Manager / Business Manager in new product development projects from concept exploration to launch.
• Assist in product idea screening, competitor benchmarking, supplier research, sample coordination and feasibility assessment.
• Work with internal teams on product specifications, build & design packaging direction, pricing, claims and launch readiness.
• Maintain NPD trackers, project timelines, sample records, product information and development documents.
• Work with Sales teams to ensure product launch readiness across retail, medical, online, and commercial channels.

Job Requirements

Job Requirements

• Bachelor’s degree in Marketing, Business, Mass Communication, Commerce or related field.
• 2–3 years of experience in brand marketing, product marketing, trade marketing, product development, category management or related roles.
• Experience in FMCG, healthcare, medical devices, personal care or consumer goods is an advantage.
• Strong interest in brand building, consumer insights, product launches and new product development.
• Good project coordination skills with strong follow-up and attention to detail.
• Able to work cross-functionally with Marketing, Sales, Regulatory, Operations, Design, Procurement, and suppliers.

Skills