Job Description

Role Overview

We are seeking for a Senior Executive, New Product Development (NPD) for e’lioe to support development of new product opportunities within consumer skin health & personal care. This role will work closely with Brand Lead to identify market opportunities, coordinate product development projects, support sourcing activities, and assist in executing go-to-market plans.

The ideal candidate is commercially aware, detail-oriented, proactive, and eager to grow in brand management and new product development within a fast-paced local environment.

Key Responsibilities

1. Opportunity & Trend Exploration

• Monitor market trends, competitor activities, and category developments in consumer skin health & personal care.
• Gather insights on customer needs, healthcare usage trends and potential market gaps. 
• Support opportunity screening and early-stage concept research. 

2. Business Case & Project Support

• Assist in preparing business cases for new product opportunities. 
• Support market sizing, pricing research, and commercial viability assessments. 
• Consolidate research findings, sales inputs and competitor benchmarks for management review.

3. New Product Development (NPD) & Sourcing

• Coordinate new product development projects from concept to launch under Manager guidance. 
• Liaise with internal stakeholders such as regulatory, sales, operations, procurement and design teams. 
• Support supplier sourcing, quotation comparisons, sample evaluations and project timelines. 
• Follow up on packaging artwork specifications, compliance documents, and launch readiness. 

4. Go-to-Market Execution

• Support product launch plans across retail and e-comm channels. 
• Coordinate packaging development, product claims and marketing materials. 
• Prepare sales support tools such as presentations, product sheets, catalogues and training kits. 

Job Requirements

Qualifications & Experience

• Bachelor’s degree in Marketing, Business, Cosmeceutical or related field. 
• 1–3 years’ experience in procurement, brand executive, product development or related roles. 
• Exposure to FMCG, personal care industries is an advantage. 
• Experience coordinating cross-functional projects is preferred.

Skills