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This job is all about creating exciting content for social media that helps our skincare and healthcare brands shine online. You might like this job because you’ll blend creativity with strategy to engage and inform our audience while growing our brand!
Job Description
Social Media & Content Executive
(e’lioe & MEDICOS)
Role Overview
We are looking for a Social Media & Content Executive who can turn brand strategy into content that engages, educates, and converts.
This role sits at the intersection of creative, marketing, and performance. You will plan, create, and optimize content across platforms (Meta, TikTok, Shopee/Lazada) to grow both e’lioe (natural skincare) and MEDICOS (healthcare).
Job Requirements
Key Responsibilities
1. Content Strategy & Planning
- Plan monthly content calendars for both brands aligned with campaigns, launches, and retail promotions (e.g. Watsons activations)
- Translate marketing objectives into clear content angles, hooks, and formats
- Develop content pillars for:
- e’lioe: education, skin journeys, ingredient storytelling, lifestyle
- MEDICOS: healthcare education, family use cases, product demos, trust-building
2. Social Media Management
- Manage postings across platforms:
- TikTok, Instagram, Facebook, XHS
- Monitor comments, DMs, and engage with audience
- Stay updated on trends and adapt them to brand context
3. Performance & Optimization
- Track content performance:
- Views, CTR, engagement, conversions
- Identify winning content and scale it
- Work with ads team to:
- Turn organic content into paid ads
- Improve creatives for better ROAS
4. Creator / UGC Coordination
- Source and manage KOLs / content creators
- Brief creators clearly to ensure content aligns with brand positioning
- Review and optimize UGC for performance
Experience
- 1–3 years experience in social media, content, or digital marketing
- Experience in FMCG, beauty, healthcare is a strong advantage
Skillsets
- Strong understanding of TikTok, XHS, Instagram, Meta content trends
- Good storytelling and copywriting skills
- Basic understanding of performance marketing (CTR, hooks, conversions)
- Able to think both:
- Creatively (ideas, angles)
- Analytically (what works, what doesn’t)
Execution Ability
- Able to move fast and execute content consistently
- Comfortable being hands-on (simple shot with phone filming, scripting, coordinating shoots)
- Detail-oriented with strong sense of visual and messaging quality
- Basic video editing (CapCut / Premiere Pro)
- Familiarity with healthcare / skincare regulations (META, NPRA-sensitive claims)
Skills
Company Benefits
Family
Feel right at home with our close-knit, vibrant team of co-workers. Durian parties? Waffle afternoons? Just to name a few!
Industry Leading
Gain valuable insights into the inner workings of a world-class facemask producer.
Go As Far as You Can
Continuous innovation is at the heart of MEDICOS. Join a team of people who want to challenge the norm, where your ideas and insights are valued.
Comfortable Dressing
With our Smart Casual Dress Code, say goodbye to shirts, skirts, and ties!
Staff Discounts
Get your hands on some of the world's best facemasks, at staff only prices.
Benefits
✔️Medical benefits ✔️Insurance plan ✔️EPF, SOCSO & EIS
Additional Info
Company Profile
