Job Description

 We are seeking a creative and driven Marketing Executive to support the execution of marketing campaigns, product launches, and brand-building initiatives. This role is hands-on and cross-functional, working closely with sales, trade marketing, and digital teams to drive both online and offline growth.

• Develop proposals, plan and execute marketing campaigns and promotional events that drive traffic, brand awareness, and conversion.
• Manage social media platforms (Facebook, Instagram, TikTok, etc.) – content creation, posting schedules, engagement, and performance tracking.
• Monitor market trends, competitor activities, and customer feedback to propose new strategies.
• Manage digital advertising campaigns (Google Ads, Facebook Ads, TikTok Ads).
• Prepare monthly marketing reports and event recap summaries to evaluate effectiveness, measure ROI, and provide insights for improvement.
• Prepare and analyze marketing reports to measure campaign effectiveness.
• Support product launches, sampling events, roadshows, and promotional activities.
• Manage day-to-day brand communication materials including flyers, posters, and POSM.
• Ensure brand consistency across all channels and touchpoints.
• Coordinate content calendars across social media, e-commerce platforms, and CRM tools.
• Assist in creating and scheduling posts, EDMs, and basic copywriting.
• Track and report performance of digital campaigns (engagement, leads, ROAS).
• Support in-store activations, displays, and promotions with retailers.
• Track competitor activities, pricing, and promotions in trade channels.
• Liaise with suppliers, printers, and agencies for timely delivery of materials.
  

Job Requirements

• Diploma/Degree in Marketing, Business, Communications, or a related field.
   
• 1–3 years of marketing experience
   
• Strong organizational skills and ability to manage multiple projects.
   
• Proficiency in Microsoft Office (Excel, PowerPoint); design tools (Canva/Adobe) is an advantage.
   
• Good communication skills, both written and verbal.
   
• Creative, detail-oriented, and proactive team player.

Skills