Job Description

ROLE OVERVIEW

The Digital Content Executive is a hands-on content production role responsible for creating, curating, and publishing multi-format content across MHub's digital channels. This includes social media content, video production, graphic design, and website maintenance. The role sits within the Marketing team and supports both brand visibility and product marketing initiatives.

A key part of this role is working with AI-powered tools to streamline and elevate content output; including AI-written copy, AI-generated visuals, and AI-assisted video production. We're looking for someone who is curious, tech-forward, and willing to learn new workflows quickly.

KEY RESPONSIBILITIES :

1. Content Creation & Social Media

• Plan, write, and publish social media content across Facebook, Instagram, and other relevant platforms
• Produce short-form video content including filming, editing, and post-production using tools like CapCut
• Design static and animated graphics for social posts, story formats, and digital ads using Canva and similar tools
• Maintain a consistent brand voice and visual identity across all content outputs
• Develop content calendars aligned with campaign schedules and product marketing priorities

1. Product Marketing Support

• Curate and produce content that supports property listings, product features, and marketing campaigns
• Work with the marketing lead to translate product messaging into engaging social and digital content
• Assist in preparing marketing collaterals, pitch decks, and presentation materials as needed

1. Website Maintenance

• Perform routine website content updates including page copy, images, listings, and blog posts
• Coordinate with the marketing lead on landing page requirements for campaigns
• Flag technical issues and liaise with developers or platform support when needed

1. AI-Assisted Content Production

• Learn and apply AI tools for content generation including written copy, graphic creation, and video production
• Use AI video platforms (e.g., HeyGen, Kling) and image generation tools as part of the production workflow
• Contribute to improving internal AI content workflows and standard operating procedures

This role offers structured exposure to AI-driven content workflows that are increasingly central to how modern marketing teams operate. You will receive hands-on training in:

• AI video production pipelines using tools like HeyGen, Kling, and NanoBanana
• AI-assisted copywriting and prompt engineering for marketing content
• AI-generated graphic and visual content workflows
• Performance marketing fundamentals and Meta Ads reporting

Job Requirements

Must Have

• 1–3 years of experience in content creation, social media, or a related marketing role
• Proficiency in Canva or equivalent graphic design tools
• Comfortable operating a camera or smartphone for video shooting
• Solid video editing skills using mobile or desktop tools (CapCut, Adobe Premiere, or similar)
• Strong written communication skills in English (Mandarin is a bonus for our target market)
• Organised, self-directed, and able to manage multiple content pieces simultaneously

Good to Have

• Prior exposure to AI content tools (ChatGPT, Midjourney, HeyGen, or similar)
• Experience with CMS platforms (WordPress, Wix, or similar)
• Background in property, real estate, or proptech content
• Basic understanding of Meta Ads or performance marketing concepts
• Familiarity with short-form content trends on Instagram Reels and TikTok

Skills