Job Description

Influencer Marketing / KOL Specialist Intern 

Duration: 3 ‒ 6 months (with possibility to extend or convert to full-time based on performance)

Role Overview: We are looking for a motivated intern to support our Influencer Marketing / Key Opinion Leader (KOL) programs. You will assist with planning, executing, and optimising campaigns involving social media influencers. This role provides hands-on exposure to influencer relations, social media strategy, campaign measurement, and content coordination. It’s a great opportunity if you are passionate about content trends, digital marketing, and building authentic relationships.

Key Responsibilities

Assist in researching & identifying potential influencers/KOLs across platforms (Instagram, TikTok, YouTube, etc.) who align with brand values and target audiences.

Reach out to influencers: manage outreach, communicate campaign briefs, negotiate deliverables, follow up.

Help with preparing content briefs and ensuring content produced aligns with brand guidelines (tone, style, messaging).

Coordinate logistics of campaigns (e.g. product/asset delivery, content approval, timelines).

Monitor the performance of influencer campaigns: gather data (reach, engagement, views, conversions), prepare reports, highlight trends and insights.

Keep an updated influencer / KOL database: contact info, rates, past work, content examples.

Assist with ideation of influencer-led content, trend spotting and creative campaign ideas.

Liaise with cross-functional teams (creative, social media, design, PR) to ensure campaign coherence.

Administrative support: scheduling, tracking invoices/payments with influencers, ensuring contracts are in place.

Job Requirements

Requirements

Currently pursuing or recently completed a degree in Marketing / Communications / Multimedia / Business / Advertising or related field.

Strong interest / passion for social media, influencer marketing, content creation.

Good communication skills (verbal & written) — in English; Malay and/or Mandarin is a plus.

Some familiarity with major social media platforms (Instagram, TikTok, YouTube etc.), what content trends are, and comfortable learning new ones.

Basic skills with spreadsheets (e.g. Excel, Google Sheets), analytics dashboards.

Detail-oriented, organised, able to handle multiple tasks and meet deadlines.

A creative mindset, willingness to suggest ideas.

Skills