Job Description

Lead and expand the in-house brands such as TasteBudds and Ruuji. The role involves developing and implementing brand strategies to tackle modern consumer challenges. Responsibilities include overseeing brand operations, conducting market analysis, planning monthly campaigns, tracking KPIs, and aligning with vendors for consistent and effective presence across digital and offline platforms.

Job Requirements

Technical Skills:

- Knowledge of popular e-commerce platforms like Shopify, Shopee, and Lazada, as well as experience with influencer partnerships and affiliate marketing for brand growth.
- Proficient in digital marketing tools such as Google Analytics, Google Ads, Facebook Ads Manager, and other analytics platforms for campaign management and performance tracking.
- Skilled in data analysis to interpret data, optimize campaigns, inform decision-making, and report on key performance indicators (KPIs).

Soft Skills:

- Strong problem-solving abilities with an analytical mindset for evaluating data and providing data-driven recommendations.
- Creative thinking to develop engaging brand strategies and adaptability to adjust to changing market trends and consumer needs.

Work Experience:

- Minimum 3-5 years of experience in e-commerce, brand management, or digital marketing, preferably in consumer brands or retail industry.

Skills