Job Description

Responsibilities:

• Own MPL MY's brand narrative and campaign direction — define the story the league tells across the season, playoffs, and key moments
• Lead marketing strategy and execution across social, digital, and campaign activation, directing the marketing team to deliver against it
• Lead production and broadcast output — work directly with the Production Lead to ensure match-day delivery, player moments, and narrative come through at a professional standard
• Own the KOL and influencer ecosystem — build and manage relationships with KOLs and restreamers that extend MPL MY's reach beyond the core fanbase
• Provide narrative and relationship support on government relations and partnership conversations, working alongside the PIC on BD-adjacent storytelling
• Own community storytelling — define the voice and content that speaks to MPL MY's fans, in coordination with the Operations team who build and manage fan communities on the ground
• Lead, coach, and develop a marketing and content team — set direction, raise the quality bar, and hold the function accountable for outcomes delivered through others
• Translate the PIC's commercial and strategic direction into narrative, campaigns, and content that build long-term brand equity for MPL MY
• Represent MPL MY's marketing function in regional and cross-functional forums

Job Requirements

Requirements:

• Proven marketing leadership experience in esports, gaming, or sports — with a track record of building brand narrative and campaigns that grew audience and engagement (not just executed campaigns set by someone else)
• Experience managing a team or function — comfortable setting direction, coaching others, and being accountable for results delivered through people, not just personal output
• Strong grasp of content production and broadcast — able to direct production quality at a senior level, not just review it after the fact
• Established relationships, or a credible ability to build relationships, with KOLs, streamers, and media in the Malaysia esports/gaming landscape
• Strong communicator and storyteller — able to translate commercial and strategic direction into narrative and campaigns that land with fans
• Highly proficient in English and Bahasa Malaysia, with strong written and verbal communication skills
• Genuine interest in and understanding of esports and gaming; familiarity with the MLBB/MPL ecosystem is a strong advantage

Skills