Job Description

• Transform global brand campaigns into culturally relevant local activations (e.g., extend content for Malaysian gamers' social media preference, festivals, and influencer communities).
• Develop integrated marketing plans spanning digital (TikTok/ Facebook/ Instagram/ Youtube), events, and partnerships to amplify patch launches.
• Execute downstream localization: Partner with HQ teams to implement general brand strategies while providing real-time local insights (e.g., compliance risks, cultural nuances).
• Unlock local synergies: Lead collaboration with community, ops, and channel teams to leverage Malaysian influencers, media, and events – ensuring "one key action, multi-channel impact."
• Monitor campaign performance (ROI, CPM, engagement, conversion), conduct rapid test-learn-adapt cycles, and identify high-efficiency key actions (e.g., viral local content formats).
• Own complex patch launch local campaigns and business metrics, manage vendor quality/cost, and mitigate risks.(e.g., PR crises triggered by cultural/religious sensitivities).

Job Requirements

• 3+ years in game localization marketing, with proven success in leading SEA market campaigns (Malaysia focus preferred).
• Integrated campaigns blending online/offline channels (TikTok, influencers, live events).
• Data-informed pivots that lifted campaign results (e.g., improved CTR, CPM, engagement, or ROI).
• Crisis management in high-pressure environments (e.g., player backlash, cultural missteps).
• Deep network of Malaysian partners (content vendors, KOL agencies).
• Intimate knowledge of local social media ecosystem (TikTok trends, Facebook communities, emerging platforms).
• Awareness of cultural/religious sensitivities and gaming regulations.
• MOBA/competitive gaming expertise: Understanding of player motivations, esports cycles, and content trends. Passion for MOBA.
• Collaboration agility: Navigate time zones and cultural gaps to align global/regional stakeholders.
• Resilient results-focus: Deliver under tight deadlines and unexpected challenges.

Unleash Your Potential at MOONTON Games

MOONTON Games is one of the pioneers of mobile gaming with Mobile Legends: Bang Bang. But we're also so much more! We're a global game development and publishing powerhouse with our award-winning games and intellectual properties!

At MOONTON Games, we believe in having an open, collaborative environment where creativity, teamwork, and shared passion thrive. Whether you're a seasoned game developer, a marketing guru, an esports enthusiast, or from another discipline, your unique skills and perspectives are valued here. Join us on an exciting journey to create innovative, world-class games that connect players around the globe. At MOONTON Games, the possibilities are endless.

Perks & Benefits

- Flexible working hour arrangements

- Work-In-Office meal benefits

- Unlimited office pantry snacks & afternoon tea arrangements!

- Exclusive in-game benefits

- Comprehensive medical benefits

- Attractive bonus structure

- Collaboration with a dynamic, global team around the world

- Rank promotion program

- Convenient & accessible locations

- Mentorship program for new employees to quickly get familiar with the business and corporate culture

- Annual company trip

- Fun celebrations during major festivals

- Team building activities

- Mental health & wellness initiatives

- MOONTON Talks & educational programs

- Exclusive game-themed gifts during special occasions

Apply via LinkedIn now to unleash legendary moments together! Only shortlisted candidates will be notified.

Skills