Job Description

Build brands. Learn marketing. Use AI to drive measurable business growth.

Movewell Group is looking for a curious, ambitious junior marketer to support growth across BP Chiro and JOINT18. This is a hands-on opportunity to gain practical experience in performance marketing, content, campaign strategy, analytics, AI tools, and healthcare brand building.

You do not need extensive experience. We are looking for someone who is eager to learn, comfortable testing new ideas, and motivated by seeing their work create real commercial results.

About Movewell Group

Movewell Group is a Malaysian healthcare group helping people move, recover and live better through integrated clinical care and science-backed nutrition.

Through BP Chiro, we provide chiropractic, physiotherapy and rehabilitation services focused on addressing the root causes of pain and mobility issues.

Through JOINT18, we develop targeted nutrition products with clear functions, clinically studied ingredients and evidence-led formulations.

You will work across both brands and gain exposure to healthcare services, e-commerce, content, advertising and business growth.

Role Overview

The Digital Marketing Executive will support the planning, execution, optimisation, and reporting of integrated marketing and demand-generation campaigns across BP Chiro and JOINT18.

The current focus of the role is to drive qualified leads, appointments, online sales, and sustainable business growth through paid advertising, creative testing, content, landing-page optimisation, and data-led decision-making.

This role is ideal for someone with less than two years of experience who wants to build strong foundations in digital advertising, growth marketing, analytics, and campaign management.

What You Will Do

You will work closely with the team to:

• Plan, launch, manage, and optimise paid advertising campaigns across Meta, Google, and relevant digital channels.
• Support integrated lead-generation and sales campaigns across paid media, organic social, email, web, content, and partnerships.
• Generate qualified leads and appointments for BP Chiro, and online sales for JOINT18.
• Work closely with internal marketing stakeholders, including paid media, content, design, website, SEO, and operations teams.
• Test and improve campaign variables including audiences, creative angles, messaging, budgets, landing pages, offers, calls to action, and marketing funnels.
• Support the development of insight-led content campaigns, including blogs, educational content, videos, webinars, customer stories, and downloadable resources.
• Help position the website and landing pages as key conversion points for campaign traffic, ensuring clear customer journeys from advertisement to enquiry, booking, or purchase.
• Analyse advertising, website, sales, and lead data using dashboards and AI-powered tools.
• Monitor campaign KPIs and identify which initiatives should be scaled, improved, paused, or stopped.
• Turn performance data into clear, practical recommendations for improving marketing spend, campaign ROI, lead quality, and conversion rates.
• Research competitors, customer behaviour, market trends, and emerging advertising opportunities.
• Support content planning, filming, production, and creative development where needed.
• Explore AI tools, automations, and new workflows that improve marketing productivity, reporting quality, and campaign performance.
• Maintain consistent use of brand messaging, positioning, visual identity, and approved healthcare claims across all campaign materials.
• Assist with campaign budgets, spend monitoring, performance reporting, and reconciliation for assigned projects.

Job Requirements

 Ready to build brands, master AI, and actually see the impact of your work?

At Movewell Group, we aren't looking for someone with a decade of experience to do things the "old way." We are looking for a curious, ambitious junior marketer who wants to get their hands dirty in performance marketing, AI workflows, and modern brand building.

Who We Are 

We are a Malaysian healthcare group on a mission to help people move,recover, and live better. You will be driving growth for two exciting brands:

•  BP Chiro: Our clinical side, focusing on chiropractic, physiotherapy, and rehabilitation to fix the root causes of pain.
• JOINT18: Our e-commerce side, developing science-backed, evidence-led targeted nutrition products.

The Role 

This isn't a role where you will just schedule social media posts all day. You will actively support campaigns that drive real qualified leads, appointments, and online sales. You will learn the ropes of digital advertising, analytics, and growth marketing from the ground up.

What You Will Actually Do

• Run Real Campaigns: Help plan, launch, and optimize paid ads across Meta, Google, and other digital channels.
• Drive Revenue: Generate real, measurable leads and appointments for BP Chiro, and boost online sales for JOINT18.
• Experiment & Optimize: Test different audiences, creative angles, landing pages, and calls-to-action to see what actually gets people to click and buy.
• Leverage AI: Explore and implement AI tools to improve marketing productivity, write better copy, and analyze campaign data faster.
• Create Cool Content: Brainstorm and support the production of blogs, videos, customer stories, and educational wellness content.
• Analyze the Data: Look at dashboards, figure out what is working (and what isn't), and turn those numbers into fresh marketing ideas.
• Collaborate: Work closely with our internal design, content, and operations teams to make sure our brand messaging is always on point.

Who You Are

• You are a fresh graduate or have less than 2 years of work experience.
• You speak and write fluently in both English and Mandarin.
• You are naturally curious about consumer behavior, e-commerce, and the wellness industry.
• You aren't intimidated by numbers, spreadsheets, or learning how to read marketing data.
• You are a proactive tinkerer who loves experimenting with AI tools (like ChatGPT, Claude, etc.) and new tech.
• Basic familiarity with Meta Ads, Google Ads, Canva, or analytics is a nice bonus, but absolutely not a dealbreaker.

Your degree or previous job title doesn't matter to us as much as your hustle. If you have the right attitude, a willingness to learn, and a drive to improve, we want to meet you.

Skills