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This job is for a Head of Digital & Social Media in Strategic Communication. Bachelor's degree and 6+ years of experience required. You might like this job because you'll manage website development, digital marketing & social media campaigns.
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Job Description
Job Requirements
- Bachelor Degree in Marketing, Communication, Information Technology or other relevant field of study
- At least 6 years of experience in website development, digital marketing, social media and digital, as well as social media campaign management
- Possesses strong knowledge and command in the following skill set : -
- HTML, CSS, JavaScript, Online ads and Search Engine Optimization (SEO)
- Analytics platform, i.e. Google Analytics
- Copywriting skills for web and social media content
- Experience in the following areas with proven track record of producing quality content for wide range of clients from various sectors : -
- Creating and managing a wide range of digital content, including videos, infographics and imagery
- Using social media channels to distribute and amplify the organisational content
Job Requirements
Responsibilities
- Develop and manage digital content marketing strategy that supports organisational goals from the top to the bottom of the marketing and sales funnel including Increasing Brand and Offer Awareness, Growing Website Traffic, Generating Leads, Acquiring Customers and Retaining Customers.
- Oversee the production of digital content that is consistent with the organisation’s brand, style and tone.
- Manage all aspects of digital content production and maintenance for all stakeholders, including blogs, articles, whitepapers, email marketing, imagery and videos.
- Collaborate across functions and silos to deliver an effective digital content marketing strategy to meet the business objective at the lowest cost possible.
- Manage and oversee digital content calendar that attracts and appeals to the organisation’s various stakeholder persona.
- Good copywriting skills for web and social media content.
- Develop, manage and execute digital media campaigns and track performance.
- Develop, manage and execute standard operating procedures for planning, execution, optimisation, distribution and amplification of the organisation’s content.
- Manage all aspects of the digital content marketing process, ensuring all content is promoted to the right audience, delivered on time and within budget.
- Oversee all relationships with internal and outsourced content producers (creators, editors, data analysts, graphic designers, videographers, developers) taking full responsibility for the commissioning, editing and delivery of all outsourced content.
- Monitor and report on content marketing metrics and show continuous improvement of the content strategy based on analytics.
- Comply with the internal guidelines as well as processes/ procedures by MaGIC e.g. procurement and project initiation.
- Plan and oversee the digital marketing budget as well as track the utilisation and effectiveness of each ringgit spent.
- Perform other related duties assigned by the Division Head
Company Benefits
Supportive Working Environment
We foster a supportive working environment where collaboration, growth, and well-being are top priorities.
Work-Life Balance
We prioritize work-life balance, offering flexibility to help you succeed both professionally and personally.
Financial Rewards
We offer financial rewards for overtime, ensuring your extra efforts are recognized and valued.
Additional Info
Company Activity
Last active - 1 week ago
Experience Level
0 - 10 Years of Experience
Company Profile
Mranti Corporation Sdn. Bhd.
Malaysian Research Accelerator for Technology & Innovation
The Malaysian Research Accelerator for Technology and Innovation (MRANTI), a convergence of Technology Park Malaysia (TPM) Corporation Sdn Bhd and the Malaysian Global Innovation and Creativity Centre (MaGIC), is Malaysia’s central research commercialisation agency that fast-tracks the development of technology innovations from ideas to impact.
MRANTI serves as a connector, incubator and catalyst to enable early-stage ideation to mature entities to commercialise and scale. MRANTI offers innovators and industry access to world-class integrated infrastructure, interventions & programmes, partnerships and a suite of resources. In doing so, MRANTI aims to expand Malaysia’s funnel of innovation supply, and unlock new R&D value by ensuring effective transitions in the commercialisation lifecycle. It will also link academia with industry and the public sector to streamline market-driven R&D efforts for mission-based outcomes.
MRANTI is headquartered at MRANTI Park, an extensive 686-acre 4IR innovation hub in Kuala Lumpur, is supporting the growth of smart manufacturing, biotech, agritech, smart city, green tech and enabling technology clusters.
For more information, please visit http://mranti.my/