Job Description

• Evaluate and hire copywriters who can create great content.
• Identify and prioritize target categories based on purpose, firmographics, and demographics.
• Research on titles and topics which are most likely to genereate the most traffic.
• Finalize the titles and topics for copywriters.
• Work with copywriters to write engaging blog posts that rank well on Google.
• Optimize content for SEO to boost visibility and organic traffic.
• Track blog performance to find top posts to expand on.
• Manage the content creation process.
• Ensure high-quality and up-to-date content.
• Lead a campaign team to develop and implement activities according to the strategy, troubleshooting and adjusting as needed.
• Focus on continuous improvement, experimentation, and optimizing lead campaigns.
• Handle monthly campaign impact reporting, analysis discussions, and weekly activity updates.
• Use data to analyze content performance and improve strategies.
• Stay updated on industry trends and best practices in content marketing, live content, and video production.

Job Requirements

You have:

• experience either being a copywriter, or running a small team of copywriters
• experience researching for the best topics and titles
• a good grasp of the English language
• experience in doing research and data analytics (bonus)
• a track record of ranking well on SEO (bonus)

We expect you to be a team-player and also be able to figure out solutions on your own with a little guidance. We will afford you considerable latitude when it comes to figuring out solutions for problems.

Skills