Job Description

Job Summary

The Regional Sales Manager is responsible for driving sales performance, ensuring operational excellence, and leading a team across multiple CU Mart outlets. This role involves strategic planning, regular performance reviews, store visits, and team development to meet company objectives. The ideal candidate is results-oriented, experienced in retail operations, and a strong leader with a hands-on, analytical approach.

Job Responsibilities:

Strategy

• Develop and execute short- and long-term tactical sales plans aligned with company objectives.
• Monitor area sales performance to ensure achievement of regional targets.
• Lead monthly regional meetings to review performance, identify challenges, and implement action plans.
• Conduct regular store visits with Area Sales Managers to assess operations and recommend improvements.
• Prepare performance reports and propose strategic solutions to the National Sales Manager.

Operations

• Ensure full compliance with SOPs, audit standards (SQC, FSC, ICD), and basic customer service protocols in all outlets.
• Oversee daily operations including stock control, merchandising compliance, cleanliness, and equipment maintenance.
• Monitor order accuracy, delivery receiving, and EOD cash reconciliation across stores.
• Drive store performance through planogram compliance, effective product displays, and avoidance of OOS or expired goods.
• Ensure stores operate within scheduled hours, maintain float levels, and have sufficient manpower.

People

• Collaborate with HR for recruitment, manpower planning, and maintaining optimal staffing levels.
• Coach and develop Area Sales Managers and store staff for career progression and performance improvement.
• Conduct monthly one-on-one reviews and on-ground store visits for team engagement and guidance.
• Cultivate a positive and motivating work environment to drive retention and staff satisfaction.
• Participate in and support area meetings to ensure consistent communication and alignment across all levels.

Job Requirements

Job Requirements:

• Willing to work 5 days/week, including weekends and public holidays, with flexibility for irregular hours and emergencies.
• Minimum 8 years of experience in fast-paced retail, with at least a Diploma in any field.
• Willing to travel and own a personal vehicle.
• Results-driven, proactive, and self-motivated with strong leadership and people skills.
• Strong customer focus, analytical thinking, and problem-solving using root cause analysis.
• Bachelor’s degree, sales background, and ability to speak multiple languages.