Job Description

Please note: Applicants without a portfolio or sample videos will not be considered. Please submit links to your best work showcasing your storytelling, editing, and on-camera skills.

Summary:

Do you live and breathe social media? Can you turn everyday moments into engaging, share-worthy content that builds a real community—not just “posts for the sake of posting”? At Nateskin, we’re not looking for someone who just follows trends—we need a storyteller, strategist, and content innovator who can make our audience stop scrolling and pay attention.

As our Content Creator, you’ll ideate, plan, shoot, and edit TikToks and Reels daily—capturing product launches, behind-the-scenes moments, brand milestones, and challenges in ways that emotionally connect with our audience. You’ll also work closely with designers to craft visually compelling static posts, manage our content calendar, and constantly test new angles and hooks to improve engagement.

If you’re someone who is obsessed with finding what works, not afraid to experiment, and thrives on creating content that moves people, we want you on our team.

Responsibilities:

Strategic Storytelling & Content Creation

• Be the face of Nateskin, creating TikTok/Reels content daily that connects, entertains, and builds community.
• Transform product launches, behind-the-scenes footage, customer reactions, and company challenges into captivating stories that make our audience feel like they’re part of the Nateskin journey.
• Don’t just create—test. Experiment with different angles, hooks, and formats to continuously refine what works best.
• Stay ahead of trends, but also create them—injecting originality into your content instead of just copying what’s already out there.
• Develop compelling hooks and captions that immediately grab attention and drive engagement.

Collaboration & Planning

• Work closely with our graphic designer to ensure that social media content is visually cohesive and on-brand.
• Manage the social media content calendar, ensuring a consistent posting schedule while keeping room for reactive, trend-based content.
• Contribute ideas for larger campaigns, collaborations, and viral marketing stunts to push Nateskin’s social presence further.

Analytics & Continuous Improvement

• Track and analyse content performance—not just views, but real engagement—to understand what resonates and improve future content.
• Bring a test-and-learn mindset to everything you create—iterating, optimising, and scaling winning content formats.
• Be proactive. If something’s not working, don’t wait—figure out what needs to change and take action.

Additional Duties:

• Support TikTok live sessions and live selling events.
• Assist with other ad-hoc content projects as needed.

Job Requirements

• A natural storyteller—you know how to turn ordinary moments into engaging, viral-worthy content.
• Fluent in TikTok and Instagram trends, understanding what makes content go viral.
• Strong video editing skills, proficient in CapCut or Adobe Premiere Pro.
• Confident on camera—you don’t just record, you perform and connect with the audience.
• Creative thinker with an experimental mindset—you constantly test and refine different hooks, angles, and formats.
• Strong written communication skills—you know how to craft captions that enhance your videos.
• Fluent in English, with proficiency in Malay. Chinese is a plus.
• Self-driven and resourceful—you don’t wait to be told what to do, you find ways to make an impact.
• Comfortable working in a fast-paced, ever-evolving environment.

Bonus Skills (Nice to Have, but Not Required):

• Experience with graphic design tools to create static posts.
• Ability to handle professional camera gear and lighting (though most content will be shot on iPhone).

Prior experience in UGC content creation, social media growth hacking, or e-commerce.

Skills